{"title":"Joico","description":"\u003cp\u003eBrowse our full Joico range for hair care and shampoo \u0026amp; conditioner. Free UK delivery and free 30-day returns as standard.\u003c\/p\u003e","products":[{"product_id":"joico-power-spray-laca-de-fijacion-ultrafuerte-9-oz-266-ml-secado-rapido-y-hasta-72-horas","title":"Joico Power Spray fast-dry finishing spray, 9.0 fl oz — 72-hour humidity-resistant hold \u0026 heat\/UV protection","description":"\u003cstrong\u003eJoico Power Spray is a fast-drying finishing spray that locks styles with up to 72 hours of humidity-resistant, touchable hold while shielding hair from heat, pollution and UV.\u003c\/strong\u003e\n\n\u003cp\u003eUse Joico Power Spray to set styles that need long-lasting structure without the crunchy feel. The ultra-firm formula dries quickly and is formulated to be paraben- and sulfate-free, making it suitable for a wide range of hair types and styling routines. Beyond hold, this spray includes multi-dimensional protection—thermal defense up to 450°F (232°C), UVA\/UVB screening, and barriers against humidity and environmental pollutants—so your finished look resists frizz and fading in everyday conditions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Joico Power Spray keep hair touchable rather than stiff?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances strong hold ingredients with conditioning agents that help hair remain flexible under touch. It sets styles firmly but allows natural movement so hair doesn’t sound or feel brittle when you run your fingers through it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-dry polymers create structure without heavy residue\u003c\/li\u003e\n  \u003cli\u003eConditioning components preserve natural shine and texture\u003c\/li\u003e\n  \u003cli\u003eLightweight feel prevents the “helmet” effect common with high-hold sprays\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this spray protect styles from heat, humidity, and sun exposure?\u003c\/h3\u003e\n\u003cp\u003eYes—Joico Power Spray combines thermal protection for heated tools with humidity resistance and UV filtering to defend styles from multiple stressors. That makes it a practical finishing product when you need shape and staying power through variable weather and styling processes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThermal protection up to 450°F (232°C) for hot tools\u003c\/li\u003e\n  \u003cli\u003eHumidity defense that helps maintain shape up to 72 hours\u003c\/li\u003e\n  \u003cli\u003eUVA\/UVB protection to reduce color fading and sun-related damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and daily routine?\u003c\/h3\u003e\n\u003cp\u003eJoico Power Spray is formulated to work on most hair types—fine, medium, thick, straight, or curly—providing hold without overloading strands. Because it dries quickly and is free of parabens and sulfates, it integrates easily into everyday styling, from quick touch-ups to complete salon-style finishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVersatile performance for a broad range of textures and densities\u003c\/li\u003e\n  \u003cli\u003eQuick-dry action speeds up styling and reduces wait time\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulfate-free formulation for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Joico Power Spray for best results?\u003c\/h3\u003e\n\u003cp\u003eFor a long-lasting finish, hold the can 8–10 inches from dry hair and mist evenly over the completed style. For extra control, layer with short bursts—apply a light first layer, then spot-spray areas needing more hold. Use before and after heat styling for added protection and shape retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray from 8–10 inches for even coverage\u003c\/li\u003e\n  \u003cli\u003eLayer in short bursts for targeted hold without buildup\u003c\/li\u003e\n  \u003cli\u003eUse as a finishing step or to lock in blowouts and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Power Spray is designed for anyone seeking a reliable finishing product that combines salon-grade hold with protective benefits. It’s ideal for people who style frequently with heat tools, live in humid or sunny climates, or need their look to last through long days and special events. If you want a polished, touchable finish and added defense against thermal stress, pollution and UV exposure, this spray is a practical addition to your styling kit.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAlcohol Denat., Hydrofluorocarbon 152a, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, PEG\/PPG-17\/18 Dimethicone, Moringa Oleifera Seed Oil, C12-15 Alkyl Benzoate, Ethylhexyl Methoxycinnamate, Tocopherol, Benzoic Acid, Hydroxycitronellal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hold last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The spray provides humidity-resistant hold for up to 72 hours under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it protect from heat and UV?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It offers thermal protection up to 450°F (232°C) and includes UVA\/UVB filtering for sun defense.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584291656019,"sku":"B08V4MKM1H","price":40.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-power-spray-frontal.jpg?v=1786655958"},{"product_id":"joico-acondicionador-defy-damage-para-cabello-tenido-8-5-oz-fortalece-enlaces-y-protege-color-con-moringa","title":"Joico Defy Damage Protective Conditioner for Color-Treated Hair — 8.5 fl oz, Bond‑Strengthening \u0026 Color‑Preserving","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Conditioner is a lightweight, bond-strengthening conditioner that reduces breakage, preserves color vibrancy, and leaves color-treated hair softer and more resilient from the first use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner is formulated to protect hair that has been colored, chemically treated, or exposed to everyday wear. It combines bond-supporting ingredients with hydrating actives to replenish moisture, detangle, and fortify hair strands without weighing them down. The formula is designed to maintain hair color intensity while improving manageability and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner reduce breakage and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage works by supporting weakened internal bonds and delivering targeted hydration to strands, which helps hair better resist daily stressors like brushing, styling, and heat. You should notice less snapping and smoother texture after regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains bond-supporting ingredients shown to improve tensile strength.\u003c\/li\u003e\n  \u003cli\u003eArginine helps reinforce the hair structure at the core.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning provides slip for easier detangling and reduced mechanical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh between salon visits?\u003c\/h3\u003e\n\u003cp\u003eThe formula is crafted to help lock in color vibrancy by minimizing damage that can dull pigments. Using this conditioner as part of a color-care routine can help retain richer tones and reduce the speed of color fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps preserve over 90% of color vibrancy when used regularly.\u003c\/li\u003e\n  \u003cli\u003eGentle hydration that doesn’t strip or weigh down color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work alongside color-safe shampoos for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner blends restorative and nourishing components to replenish moisture and support hair resilience. Ingredients are selected to improve softness and shine while strengthening strands from within.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa Seed Oil — lightweight nourishment that adds shine without greasiness.\u003c\/li\u003e\n  \u003cli\u003eArginine — an amino acid that helps rebuild and strengthen hair bonds.\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing agents — hydrate without leaving residue, allowing natural movement and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to clean, wet hair. Work through mid-lengths to ends, leave on for one to three minutes to allow active ingredients to penetrate, then rinse thoroughly. For concentrated repair, combine with Joico Defy Damage treatments as part of a salon-quality regimen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse every wash for ongoing protection and smoother detangling.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe shampoo to maximize color longevity.\u003c\/li\u003e\n  \u003cli\u003eUse a wide-tooth comb while conditioning to reduce pulling and tangles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Conditioner is intended for anyone with color-treated, chemically processed, or frequently styled hair seeking to reduce breakage and preserve color vibrancy without a heavy finish. It’s suited for people who want visible improvements in softness, shine, and manageability from the first use, whether you’re maintaining salon color or protecting hair from daily damage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE\/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR YDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL UTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to protect and preserve color vibrancy while strengthening hair without stripping pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use every time you shampoo to maintain protection, reduce breakage, and keep hair hydrated and manageable.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584476926291,"sku":"B07NZWLTCN","price":49.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-frontal.jpg?v=1786657453"},{"product_id":"joico-acondicionador-k-pak-color-therapy-para-cabello-tenido-250-ml-keratina-y-aceite-de-argan-proteccion","title":"Joico K-PAK Color Therapy Color-Protecting Conditioner 8.5 fl oz — Keratin \u0026 Argan Oil for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico K-PAK Color Therapy Color-Protecting Conditioner is a daily conditioner that helps lock in salon color while strengthening and hydrating chemically treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-treated hair, this conditioner blends keratin, argan oil, and African manketti oil to support color longevity, improve hair elasticity, and reduce breakage from styling and chemical services. Its extra-conditioning texture seals the cuticle to boost shine and manageability, while a proprietary SmartRelease system delivers active ingredients over time to help maintain healthier-looking strands between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help my color last longer?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on protecting pigment from fading by smoothing the hair surface and adding antioxidant-rich oils that defend against environmental stressors. Regular use helps preserve vibrancy after repeated washes and minimizes the dulling that follows chemical processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeals and smooths cuticles to reduce pigment loss during washing.\u003c\/li\u003e\n  \u003cli\u003eAfrican manketti oil provides vitamin E for environmental protection.\u003c\/li\u003e\n  \u003cli\u003eMaintains up to reported levels of color retention with continued use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this repair damage from coloring and heat styling?\u003c\/h3\u003e\n\u003cp\u003eInstead of making empty promises, the conditioner replenishes protein and lipids lost during chemical services. Keratin targets weakened areas to temporarily reinforce strands, while SmartRelease technology continuously supplies keratin, arginine, and rosehip oil for ongoing support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin replaces lost proteins to strengthen fragile sections.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease delivers reparative actives over time for sustained benefit.\u003c\/li\u003e\n  \u003cli\u003eImproves elasticity to help hair resist snapping and split ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it do for shine, hydration, and manageability?\u003c\/h3\u003e\n\u003cp\u003eThis extra-conditioning blend adds slip and moisture without weighing hair down, so color-treated hair appears glossier and feels softer. Argan oil and other nourishing lipids smooth the surface for light-reflective shine and easier detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArgan oil supplies essential fatty acids and antioxidants for deep hydration.\u003c\/li\u003e\n  \u003cli\u003eConditions to reduce frizz and enhance comb-through ease.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking shinier and feeling more manageable after rinse-out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eFor daily color protection, apply after shampooing to towel-dried hair and focus on mid-lengths to ends where damage concentrates. Leave in a minute or two for active ingredients to penetrate, then rinse thoroughly; use with the matching K-PAK Color Therapy shampoo for optimal vibrancy and strength.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse every wash to maintain color and hydration balance.\u003c\/li\u003e\n  \u003cli\u003ePair with K-PAK Color Therapy shampoo for coordinated protection.\u003c\/li\u003e\n  \u003cli\u003eFor extra repair, layer with a weekly intensive mask in place of conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Color-Protecting Conditioner is aimed at anyone with color-treated or chemically processed hair who wants to preserve salon color, reduce breakage, and improve shine and manageability. It suits people seeking a daily conditioner that offers both protective antioxidants and reparative proteins without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, sodium laurethSulfate, cocamidopropyl betaine, glycol distearate, propyleneGlycol, sodium methyl cocoyl taurate, cocamide mea, sorbitol,Pentapeptide-29 cysteinamide, pentapeptide-30 cysteinamide, Tetrapeptide-28 argininamide, tetrapeptide-29 argininamide,Keratin, hydrolyzed keratin, cocodimonium hydroxypropylHydrolyzed keratin, hydrolyzed keratin pg-propyl methylsilanediol,Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensis leafJuice, oenothera biennis (evening primrose) oil, tocopheryl Acetate, hyaluronic acid, glycolipids, sodium cocoamphoacetate,Guar hydroxypropyltrimonium chloride, amodimethicone,Citric acid, dmdm hydantoin, disodium edta, hydrogenatedCastor oil\/sebacic acid copolymer, c11-15 pareth-7, peg-150Pentaerythrityl tetrastearate, sodium citrate, Laureth-9, glycerin, trideceth-12, peg-6 caprylic\/Capric glycerides, polyquaternium-55, arginineHcl, thioctic acid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate, Methylparaben, sodium hydroxide, butylphenylMethylpropional, fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for freshly colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's formulated for color-treated hair and can be used after coloring to help maintain vibrancy and condition hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico K-PAK Color Therapy conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use at every wash for ongoing color protection and hydration; replace with a weekly mask if deeper repair is needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584485085523,"sku":"B08DRGMPJ8","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-k-pak-envase-frontal.jpg?v=1786657549"},{"product_id":"joico-acondicionador-defy-damage-para-cabello-tenido-33-8-fl-oz-protege-color-y-fortalece","title":"Joico Defy Damage Protective Conditioner — 33.8 fl oz for Color-Treated Hair, Bond-Strengthening \u0026 Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Conditioner is a daily conditioner formulated to strengthen hair bonds, reduce breakage, and help preserve color vibrancy while leaving strands soft and shiny.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade conditioner blends bond-supporting ingredients like arginine and hydrating moringa seed oil to rebuild resilience across the hair shaft without weighing hair down. Designed for color-treated and chemically processed hair, it targets the common causes of everyday breakage and fading so hair looks healthier after the very first use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner strengthen hair without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage uses a lightweight emollient base and bond-supporting amino acids that penetrate and fortify the hair fiber rather than coating it with heavy oils. The formula replenishes moisture where needed and smooths cuticles so strands feel soft but still move freely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine helps rebuild internal bond structure for measurable strength.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil supplies lightweight hydration and natural shine.\u003c\/li\u003e\n  \u003cli\u003eFast-detangling agents reduce pulling and mechanical damage during combing.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish suitable for daily use and for fine to medium hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help protect and extend salon color between appointments?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is formulated to maintain over 90% color vibrancy by smoothing the cuticle and locking in moisture, both of which slow pigment loss. Regular use helps hair retain its salon-fresh appearance longer, reducing the frequency of touch-ups for many users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeals the hair surface to minimize color-stripping from washing.\u003c\/li\u003e\n  \u003cli\u003eHydration balance prevents dryness that accelerates fading.\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically treated and color-treated hair when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see results for breakage and softness?\u003c\/h3\u003e\n\u003cp\u003eYou can expect visible improvements from the first use: easier detangling, reduced surface roughness, and smoother, shinier hair. With continued use, the formula is shown to reduce breakage and build strength, helping hair resist everyday stresses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling for less mechanical breakage during combing.\u003c\/li\u003e\n  \u003cli\u003eSoftness and shine noticeable after the first rinse.\u003c\/li\u003e\n  \u003cli\u003eOngoing bond support for long-term resilience and reduced breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Defy Damage Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply an even amount from mid-lengths to ends, leave on for one to three minutes, then rinse thoroughly. Use as part of a regular haircare routine alongside a compatible Joico shampoo and occasional intensive treatments for deeper repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse every wash for daily protection and color care.\u003c\/li\u003e\n  \u003cli\u003eCombine with a bond-building shampoo to maximize strength gains.\u003c\/li\u003e\n  \u003cli\u003eFor extra damage, follow with a weekly mask or concentrated treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Conditioner is best suited for anyone with color-treated, chemically processed, or mechanically stressed hair who wants a lightweight daily conditioner that strengthens bonds, minimizes breakage, and preserves color. It’s ideal for salon-conscious shoppers who want visible improvement quickly without heavy buildup—suitable for fine, medium, and many thicker hair types when used as directed.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE\/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR YDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL UTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to preserve color vibrancy and is safe for color-treated and chemically processed hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use every wash for ongoing protection and strength; pair with a bond-building shampoo and occasional masks for deeper repair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584832524627,"sku":"B07NZW7VXJ","price":94.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-frontal-envase.jpg?v=1786661419"},{"product_id":"joico-defy-damage-champu-y-acondicionador-duo-10-1-oz-8-5-oz-refuerza-la-fibra-y-preserva-el-color","title":"Joico Defy Damage Protective Shampoo \u0026 Conditioner Set — Color-Preserving, Bond-Strengthening Daily Duo","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo \u0026amp; Conditioner Set is a daily duo that helps fortify hair bonds while preserving color and reducing frizz without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-piece system from Joico pairs a smoothing shampoo with a conditioning formula designed to replenish moisture, seal the hair cuticle, and support longer-lasting color vibrancy. Formulated to work together, the shampoo cleanses gently while the conditioner detangles and smooths, leaving hair easier to comb and less prone to breakage. The set is travel-friendly and sized for regular at-home use, offering both immediate manageability and cumulative resilience when used consistently.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set protect hair bonds and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eBoth products in the set target structural integrity by supporting weakened areas of the hair fiber, helping reduce breakage during styling and combing. They work to replenish moisture and smooth the strand surface, which minimizes friction and mechanical damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes ingredients that reinforce the hair cortex for better tensile strength.\u003c\/li\u003e\n  \u003cli\u003eShampoo cleanses without stripping, preserving natural oils that cushion fibers.\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths cuticles to reduce friction and split-end formation.\u003c\/li\u003e\n  \u003cli\u003eDaily use gradually improves manageability and reduces snapping during detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set help my color last longer?\u003c\/h3\u003e\n\u003cp\u003eThe formulas are crafted to protect color-treated hair by maintaining a sealed, healthy-looking surface that holds pigment better. By preventing excessive fading and surface roughness, you’ll likely see improved color vibrancy between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoothing action helps lock pigment into the hair strand for extended color life.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids fast color leaching compared with harsher shampoos.\u003c\/li\u003e\n  \u003cli\u003eConditioner adds a glossy finish that visually enhances tone and depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for daily styling and frizz control?\u003c\/h3\u003e\n\u003cp\u003eExpect smoother combing, reduced frizz, and easier styling after each use; the set focuses on sealing the fiber surface so hair behaves more predictably. It won’t weigh fine hair down, yet delivers enough moisture to control flyaways and improve straightening hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother texture makes blow-drying and straightening faster and cleaner.\u003c\/li\u003e\n  \u003cli\u003eFrizz reduction helps maintain sleek looks in humid conditions.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning keeps volume intact for finer hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair, lather gently from roots to ends, and rinse thoroughly; follow with conditioner focusing on mid-lengths to ends. Leave the conditioner on for one to three minutes before rinsing to allow smoothing agents to penetrate and seal the cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed depending on hair type and styling frequency.\u003c\/li\u003e\n  \u003cli\u003ePair with heat protection when using hot tools to preserve bond-strengthening effects.\u003c\/li\u003e\n  \u003cli\u003eFor intensive repair, repeat conditioner briefly or combine with a weekly mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Joico Defy Damage set is ideal for anyone with chemically-treated, color-treated, or physically stressed hair who wants to protect bond strength and extend color life without heavy buildup. It suits users seeking smoother detangling, frizz control, and everyday resilience—especially those who regularly color or heat-style their hair and want a salon-ready finish at home.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this set on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formulas are designed to preserve color vibrancy while strengthening hair fibers, safe for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; consistent use improves manageability and helps maintain bond strength and color longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584857002323,"sku":"B08CJBC33S","price":77.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-pack-frontal.jpg?v=1786661719"},{"product_id":"joico-k-pak-acondicionador-protecto-para-cabello-tenido-33-8-oz-keratina-aceite-de-argan-protege-color-y-repara","title":"Joico K-PAK Color Therapy Conditioner for Color-Treated Hair — 33.8 fl oz, Keratin \u0026 Argan Oil for Shine \u0026 Repair","description":"\u003cstrong\u003eJoico K-PAK Color Therapy Color-Protecting Conditioner is a daily conditioner formulated to protect color-treated hair, strengthen strands, and restore shine using keratin, argan oil, and African manketti oil.\u003c\/strong\u003e\n\n\u003cp\u003eIf you color your hair regularly, the right conditioner should do more than detangle — it should defend your shade while repairing the visible damage that comes from chemicals and styling. Joico’s K-PAK Color Therapy Conditioner pairs hydrating oils with protein and a controlled-release delivery system to help maintain vibrant color, increase elasticity, and reduce breakage with repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner protect hair color during everyday washing?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines pigmentsafe conditioning with antioxidant-rich oils to shield hair from fade caused by water, pollution, and heat styling. Its Smart Release technology steadily delivers nourishing actives so protection continues between salon services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps maintain up to 82% of color after 18 washes when used as directed.\u003c\/li\u003e\n  \u003cli\u003eAfrican manketti and argan oils provide antioxidant protection against environmental factors.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning seals the hair cuticle to slow color loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it actually repair and strengthen damaged strands?\u003c\/h3\u003e\n\u003cp\u003eYes—keratin protein in the formula targets weakened areas to help replace lost structural proteins, which improves tensile strength and reduces visible breakage over time. The combination of moisture and protein supports better elasticity and easier styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin seeks out and repairs protein-deficient spots in the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eDaily use doubles resistance to breakage compared to untreated hair.\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity reduces snap and split ends when trimmed regularly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory results should I expect after using it on wet hair?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner leaves hair feeling softer, slicker, and easier to comb immediately after application, while boosting reflective shine without heavy buildup. Over several washes, hair generally appears healthier and more manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSlick detangling texture for smoother wet comb-through and less mechanical breakage.\u003c\/li\u003e\n  \u003cli\u003eVisible shine boost from argan oil and light-conditioning emollients.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that works for medium to coarse color-treated hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Smart Release Technology improve performance?\u003c\/h3\u003e\n\u003cp\u003eSmart Release Technology uses liposome-style delivery to release rosehip oil, arginine, and keratin gradually so benefits persist between rinses. This steady dosing supports ongoing repair and color protection instead of a single, short-lived effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContinuous release extends protective and reparative action after rinsing.\u003c\/li\u003e\n  \u003cli\u003eTargets damage cumulatively for more noticeable improvement with regular use.\u003c\/li\u003e\n  \u003cli\u003eCombines hydrating oils and proteins at controlled rates to balance moisture and strength.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico K-PAK Color Therapy Color-Protecting Conditioner is designed for anyone with color-treated hair seeking a salon-quality maintenance conditioner. It suits people who want to preserve vibrancy between color services, reduce breakage, and add shine without heavy residue. Ideal for medium to thick textures and for users who rely on heat styling or chemical services and need a conditioning product that supports both color retention and structural repair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, sodium laurethSulfate, cocamidopropyl betaine, glycol distearate, propyleneGlycol, sodium methyl cocoyl taurate, cocamide mea, sorbitol,Pentapeptide-29 cysteinamide, pentapeptide-30 cysteinamide, Tetrapeptide-28 argininamide, tetrapeptide-29 argininamide,Keratin, hydrolyzed keratin, cocodimonium hydroxypropylHydrolyzed keratin, hydrolyzed keratin pg-propyl methylsilanediol,Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensis leafJuice, oenothera biennis (evening primrose) oil, tocopheryl Acetate, hyaluronic acid, glycolipids, sodium cocoamphoacetate,Guar hydroxypropyltrimonium chloride, amodimethicone,Citric acid, dmdm hydantoin, disodium edta, hydrogenatedCastor oil\/sebacic acid copolymer, c11-15 pareth-7, peg-150Pentaerythrityl tetrastearate, sodium citrate, Laureth-9, glycerin, trideceth-12, peg-6 caprylic\/Capric glycerides, polyquaternium-55, arginineHcl, thioctic acid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate, Methylparaben, sodium hydroxide, butylphenylMethylpropional, fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this conditioner daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use on color-treated hair to hydrate, protect color, and improve strength without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this make my hair oily or heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight formula hydrates and adds shine without heavy residue when rinsed thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584861163859,"sku":"B08DL6WRZ8","price":92.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-k-pak-color-therapy-frontal.jpg?v=1786661739"},{"product_id":"joico-champu-color-therapy-para-cabello-tenido-33-8-oz-con-keratina-y-aceite-de-argan-proteccion-de-color-y-reparacion","title":"Joico Color Therapy Shampoo for Color-Treated Hair — 33.8 oz, Keratin \u0026 Argan Oil for Repair \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Therapy Shampoo is a gentle, color-preserving cleanser formulated with keratin, argan oil, and African Manketti to clean, strengthen, and add shine to color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo is designed to remove dirt and buildup while protecting dyed hair’s vibrancy and improving hair resilience. The formula blends keratin protein with nutrient-rich oils and a time-release delivery system that helps support hair strength and shine each wash, making it suitable for anyone who wants to extend color life and reduce styling damage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color?\u003c\/h3\u003e\n\u003cp\u003eThe blend of antioxidant-rich African Manketti and argan oil helps guard color molecules from oxidative fading, while the cleanser is formulated to be gentle on pigments. Lab testing shows it helps maintain a high percentage of color after multiple washes when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to minimize pigment stripping during washing\u003c\/li\u003e\n  \u003cli\u003eAntioxidant oils reduce environmental fade\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants preserve salon-applied shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help repair and strengthen damaged strands?\u003c\/h3\u003e\n\u003cp\u003eKeratin in the shampoo supplies a protein base that seeks out weakened areas of the hair shaft to help reinforce structure. Smart Release Technology continuously emits keratin, arginine, and rosehip oil to support ongoing repair between shampoos and styling sessions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin replenishes lost protein for improved elasticity\u003c\/li\u003e\n  \u003cli\u003eArginine and rosehip oil aid in strengthening and resilience\u003c\/li\u003e\n  \u003cli\u003eTime-release system delivers active ingredients over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes—argan oil delivers moisture and essential fatty acids that nourish without leaving a heavy residue, while the formula rinses clean to avoid buildup. The result is manageable hair that retains natural movement and enhanced shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArgan oil provides lightweight hydration and shine\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps hair bouncy and soft\u003c\/li\u003e\n  \u003cli\u003eRinses thoroughly to prevent product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, lather, then rinse and repeat if needed; follow with a color-protecting conditioner for optimal color retention and reduced breakage. For maximum benefit, pair with Joico K-PAK Color Therapy Conditioner as part of a color-care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage gently, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with a matching color-protecting conditioner\u003c\/li\u003e\n  \u003cli\u003eUse regularly to help maintain shade vibrancy and strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Therapy Shampoo is intended for people with color-treated, highlighted, or chemically processed hair who want a salon-standard cleanser that preserves tone, improves strand strength, and boosts shine. It’s a good match for those seeking a professional-level product with nourishing oils and protein technology to maintain a healthy-looking, vibrant finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil\/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg\/ppg-20\/35\/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Color Therapy Shampoo safe for all color types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and chemically processed hair to gently cleanse while helping protect shade vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly with each wash; follow with a color-protecting conditioner for best color retention and reduced damage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54584861491539,"sku":"B08DL6Z12N","price":92.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-frontal-packaging.jpg?v=1786661738"},{"product_id":"joico-k-pak-color-therapy-duo-champu-acondicionador-10-1-oz-proteccion-del-color-y-reparacion-con-aceite-de-argan","title":"Joico K-PAK Color Therapy Shampoo \u0026 Conditioner 10.1 oz — Argan-infused color care","description":"\u003cstrong\u003eJoico K-PAK Color Therapy Shampoo \u0026amp; Conditioner is a two-step 10.1 oz system that gently cleanses, restores, and helps preserve vibrancy in color-treated or multi-processed hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis professional-grade duo combines a creamy, cushiony shampoo with a rich, argan-infused conditioner designed to protect delicate, color-treated hair while improving manageability. The system targets weakening and over-processed strands by smoothing the outer cuticle, reducing tangles, and enhancing shine without stripping color. Formulated for frequent use, it aims to extend the life of salon color and reduce mechanical damage during wet and dry styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this duo protect and preserve color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo gently lifts dirt and styling residue without harsh sulfates that can fade dye, while the conditioner seals the hair cuticle to lock in pigments. Together they create a smoother surface that reflects light better, making color look brighter and more dimensional between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo provides a dense, cushiony lather that rinses cleanly.\u003c\/li\u003e\n  \u003cli\u003eConditioner seals and repairs the outer protective layer to reduce color loss.\u003c\/li\u003e\n  \u003cli\u003eArgan oil in the conditioner adds shine and helps maintain color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it improve manageability and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — the conditioner is formulated to detangle and smooth, reducing mechanical stress from combing and styling. By increasing wet- and dry-combing ease, the duo decreases friction-related breakage on weakened or multi-processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNourishes and hydrates damaged strands to restore movement.\u003c\/li\u003e\n  \u003cli\u003eReduces flyaways and frizz for easier styling.\u003c\/li\u003e\n  \u003cli\u003eImproves responsiveness to heat and mechanical styling tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible benefits will I notice after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use you can expect improved shine, softer texture, and smoother hair that holds color longer. The formula focuses on restoring the outer layer and reducing the appearance of damage rather than instantly altering hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhanced gloss and reflective shine for richer-looking color.\u003c\/li\u003e\n  \u003cli\u003eSofter, more manageable feel with fewer tangles.\u003c\/li\u003e\n  \u003cli\u003eReduced surface roughness that makes styling simpler and quicker.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo first to wet hair, lather, and rinse thoroughly; follow with the conditioner from mid-length to ends and leave in a minute before rinsing. For optimal color retention, use regularly as part of your color-care routine and combine with heat protection when styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as advised by your stylist for color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eApply conditioner primarily to damaged ends—avoid over-applying at the roots.\u003c\/li\u003e\n  \u003cli\u003ePair with a weekly deep treatment for intensive repair when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Shampoo \u0026amp; Conditioner is intended for people with color-treated, highlighted, or chemically processed hair seeking a gentle cleanser and a reparative conditioner that helps extend salon color life. It’s a good choice for anyone wanting improved shine, detangling, and smoother styling with reduced mechanical damage, without aggressive stripping of dye.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this duo safe for highlighted or balayage hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated hair and helps preserve highlights and balayage without harsh stripping agents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use them as your regular shampoo and conditioner; daily or every wash depending on your stylist’s advice and hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54585218662739,"sku":"B0069WVQZG","price":75.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-k-pak-frontal-packaging.jpg?v=1786667026"},{"product_id":"joico-moisture-recovery-shampoo-para-cabello-seco-33-8-fl-oz-hidratacion-intensa-y-anti-frizz","title":"Joico Moisture Recovery Shampoo for Dry Hair, 33.8 fl oz — Hydrating, Frizz-Reducing","description":"\u003cp\u003e\u003cstrong\u003eJoico Moisture Recovery Shampoo is a rich, hydrating cleanser formulated to replenish lost moisture, smooth coarse strands, and reduce frizz for dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for thick, dehydrated hair that needs more than a basic wash, this salon-grade shampoo restores softness and elasticity while gently cleansing without stripping natural oils. The large 33.8 fl oz bottle is ideal for frequent use at home or in professional settings, delivering sustained moisture when paired with the Moisture Recovery Treatment Balm. Formulated to reduce breakage and provide day-long hydration, it targets the common signs of dryness—brittleness, dullness, and frizz—so hair feels healthier and looks shinier after regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances effective cleansing with replenishing ingredients that attract and lock in moisture, leaving hair supple rather than heavy. It removes dirt and buildup while rebuilding surface hydration and elasticity to improve combability and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants cleanse without over-drying.\u003c\/li\u003e\n  \u003cli\u003eHydrating agents penetrate the hair fiber to restore softness.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning components reduce residue and buildup.\u003c\/li\u003e\n  \u003cli\u003eDesigned for thick\/coarse textures so it won’t flatten natural volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Joico Moisture Recovery Shampoo reduce frizz and breakage?\u003c\/h3\u003e\n\n\u003cp\u003eYes—its conditioning system smooths the hair cuticle, helping control frizz and improve tensile strength when used regularly. Clinical-style testing with the companion Treatment Balm shows reduced combing breakage compared to non-conditioning shampoos, and the shampoo contributes to a 24-hour moisture retention routine when paired correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCuticle-smoothing agents promote a sleeker surface for less frizz.\u003c\/li\u003e\n  \u003cli\u003eHydration improves elasticity, lowering snap and split ends during styling.\u003c\/li\u003e\n  \u003cli\u003eBest results seen when followed by Moisture Recovery Treatment Balm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this 33.8 fl oz bottle for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small, palm-sized amount to wet hair, lather thoroughly from roots to ends, and rinse completely. For dry or coarse hair textures, follow with Joico Moisture Recovery Conditioner or the Treatment Balm to lock in hydration and maximize softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed depending on dryness level.\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula means a little goes a long way—suitable for long or thick hair.\u003c\/li\u003e\n  \u003cli\u003ePair with the Treatment Balm for optimal reduction in breakage and sustained moisture.\u003c\/li\u003e\n  \u003cli\u003eRinse fully to prevent buildup on the scalp and strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I notice improvements in my hair?\u003c\/h3\u003e\n\n\u003cp\u003eMany users report immediate improvements in smoothness and manageability after the first wash, with stronger, more resilient hair developing within a few weeks of regular use. Ongoing use supports long-term moisture balance and visibly reduced frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant: softer feel and easier detangling right after use.\u003c\/li\u003e\n  \u003cli\u003eShort term: improved shine and reduced flyaways within days.\u003c\/li\u003e\n  \u003cli\u003eLong term: decreased breakage and restored elasticity over weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Moisture Recovery Shampoo is formulated for people with dry, thick, or coarse hair who need intensive hydration without sacrificing manageability. It’s suitable for color-treated and chemically processed hair that requires extra moisture and protection. The 33.8 fl oz size makes it practical for households, frequent washers, and stylists seeking a reliable, salon-quality hydrating shampoo in a cost-effective format.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to use: Apply to wet hair, lather, rinse, and follow with Moisture Recovery Conditioner or Treatment Balm for maximum benefit.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Cocamide Mea, Sorbitol, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cocoamphoacetate, Silicone Quaternium-16, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Undeceth-11, Arginine, Sodium Citrate, Butyloctanol, Undeceth-5, Peg-150 Pentaerythrityl Tetrastearate, Peg-6 Caprylic\/Capric Glycerides, Stearyl Dihydroxypropyldimonium Oligosaccharides, Dmdm Hydantoin, Methylparaben, Sodium Chloride, Sodium Hydroxide, Benzyl Benzoate, Limonene, Fragrance\/Parfum, Ext. Violet 2 (Ci 60730), Blue 1 (Ci 42090), Yellow 5 (Ci 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to hydrate without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Moisture Recovery Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed for dry hair; pair with the Treatment Balm for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54585295536467,"sku":"B083L9RK6N","price":92.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-moisture-recovery-frontal-envase.jpg?v=1786667951"},{"product_id":"joico-acondicionador-hidratante-para-cabello-grueso-y-seco-33-8-fl-oz-hidratacion-intensa-y-desenredo","title":"Joico Moisture Recovery Moisturizing Conditioner 33.8 fl oz — Deep Hydration for Thick, Coarse Hair with Jojoba \u0026 Shea","description":"\u003cp\u003e\u003cstrong\u003eJoico Moisture Recovery Moisturizing Conditioner is a rich, fast-acting treatment that replenishes and seals moisture into thick, coarse, and very dry hair for smoother, stronger, frizz-reduced results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to revive parched strands, this salon-grade conditioner blends sea kelp, jojoba oil, shea butter, keratin, and Joico’s SmartRelease liposome system to nourish, detangle, and protect hair from daily wear. The 33.8 fl oz size is designed for at-home use or pro salon stations where persistent dryness and breakage are frequent concerns. With regular use, hair looks softer, gains measurable resilience, and becomes more manageable without weighing it down.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice improved softness and manageability?\u003c\/h3\u003e\n\u003cp\u003eMost users report immediate detangling and a softer feel after the first rinse because the formula coats dry fibers and smooths rough cuticles. Continued application restores elasticity and reduces breakage over time, so styling becomes easier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant slip for easier comb-through in the shower\u003c\/li\u003e\n  \u003cli\u003eShea butter and jojoba oil add immediate surface softness\u003c\/li\u003e\n  \u003cli\u003eSmartRelease delivers reparative actives over multiple washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner help reduce breakage and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner supports stronger-looking hair by replenishing proteins and nourishing lipids that hair loses from heat, chemical services, and daily styling. Keratin and arginine help rebuild weak spots while the liposome system extends the benefit of reparative oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin seeks damage and helps replace lost protein\u003c\/li\u003e\n  \u003cli\u003eArginine contributes to structural resilience and flexibility\u003c\/li\u003e\n  \u003cli\u003eContinuous release technology extends repair between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for very thick or coarse hair textures?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is concentrated to penetrate and hydrate denser hair types that often resist lighter conditioners. It deposits enough moisture to soften coarse strands without creating limpness, making it ideal for textured, wavy, or coily hair that needs serious hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSea kelp supplies vitamins and minerals for scalp and strand health\u003c\/li\u003e\n  \u003cli\u003eJojoba oil and shea butter provide long-lasting moisture and shine\u003c\/li\u003e\n  \u003cli\u003eDesigned specifically to detangle and smooth thicker fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously from mid-length to ends, leave on for one to three minutes, then comb through and rinse. For very dry or damaged hair, leave a little longer or pair with the matching Joico Moisture Recovery shampoo and periodic leave-in treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing for optimal cuticle sealing\u003c\/li\u003e\n  \u003cli\u003eComb through in the shower to distribute evenly\u003c\/li\u003e\n  \u003cli\u003eUse weekly deep treatment for severely dehydrated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Moisture Recovery Moisturizing Conditioner is made for people with thick, coarse, or very dry hair seeking a high-performance conditioner that delivers immediate softness, detangling, and long-term strengthening. It’s a practical choice for anyone who regularly styles with heat, undergoes chemical treatments, or lives in dry climates and wants a reliable at-home solution that supports healthier-looking hair over repeated use.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eKey ingredients: Sea Kelp for minerals, Jojoba Oil for essential fatty acids, Shea Butter for intense hydration, Keratin for protein repair, and SmartRelease Technology for ongoing delivery of Rose Hip Oil, Arginine, and Keratin.\u003c\/li\u003e\n\u003cli\u003eBenefits: Detangles, reduces breakage, restores moisture balance, increases smoothness and shine, and helps rebuild weakened strands.\u003c\/li\u003e\n\u003cli\u003eSize: 33.8 fl oz — salon-size bottle suitable for regular home use or professional settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, PROPYLENEGLYCOL, SORBITOL, DIMETHICONE, STEARYL ALCOHOL, BEHENYLALCOHOL, BEHENTRIMONIUM CHLORIDE, ETHYLHEXYL PALMITATE,PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE,TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE,HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYLHYDROLYZED KERATIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL,HYDROLYZED ALGIN, SEA WATER\/MARIS AQUA\/EAU DE MER,CHLORELLA VULGARIS EXTRACT, ISOPROPYL ALCOHOL, AMINOPROPYLDIMETHICONE, STEARTRIMONIUM CHLORIDE, SODIUM CITRATE, CITRICACID, PEG-90M, PEG-6 METHYL ETHERDIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE,PEG-4 LAURATE, STEARYL DIHYDROXYPROPYLDIMONIUMOLIGOSACCHARIDES, DMDM HYDANTOIN,SODIUM HYDROXIDE, LIMONENE, BENZYLBENZOATE, FRAGRANCE\/PARFUM, EXT. VIOLET 2 (CI60730), YELLOW 5 (CI 19140), BLUE 1 (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Moisture Recovery on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula hydrates and helps strengthen color-treated hair without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo for ongoing hydration; add deeper treatments weekly for very dry or damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54585296486739,"sku":"B083LMCCFT","price":92.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-acondicionador-frontal.jpg?v=1786667970"},{"product_id":"joico-defy-damage-protective-shampoo-para-cabello-tenido-33-8-oz-fortalece-y-protege-color-con-moringa-y-arginina","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair — 33.8 fl oz, bond-strengthening with arginine \u0026 moringa","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily cleanser that fortifies fragile strands, protects color vibrancy, and reduces breakage by rebuilding bond strength with arginine and moringa seed oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis rich, sulfate-free-feeling lather gently removes dirt, styling residue, and environmental pollutants while preserving the hair cuticle and color. Formulated to target weakened bonds, the system helps hair look smoother, shinier, and more resilient from the first wash—without harsh stripping. It’s designed for color-treated hair but works for anyone wanting improved fiber integrity and long-lasting vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo strengthen damaged hair?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage uses bond-supporting ingredients that help reconnect weakened internal links in the hair fiber so strands resist snapping and shed less. Regular use supports improved tensile strength and a smoother surface, which reduces tangling and visible dullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine helps rebuild and reinforce internal hair structure.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil nourishes and conditions the cuticle for smoother strands.\u003c\/li\u003e\n  \u003cli\u003eRich lather lifts impurities without roughing up the hair surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this keep my color looking fresh longer?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula cleanses gently to avoid lifting dye molecules while preserving vibrancy, helping dyed hair retain more than 90% of its color over time. It’s crafted to minimize fading that comes from aggressive surfactants and surface damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing protects pigment held in the hair cortex.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action reduces color-leaching from roughened strands.\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain salon-treated hues between services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will my hair feel and behave after using it?\u003c\/h3\u003e\n\u003cp\u003eExpect softer, glossier hair that moves with less friction and fewer mid-shaft breaks. The conditioning profile makes styling easier because strands are less prone to frizz and split ends appear reduced with ongoing use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves hair touchably soft and noticeably shinier after one wash.\u003c\/li\u003e\n  \u003cli\u003eReduces breakage for smoother detangling and easier styling.\u003c\/li\u003e\n  \u003cli\u003eHelps hair look healthier and more resilient day-to-day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as your regular shampoo, massaging into wet hair and rinsing thoroughly; follow with a matching conditioner or treatment for maximum bond support. For seriously compromised hair, pair with Joico bond-repairing masks or leave-ins to amplify strengthening benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse; repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with Joico Defy Damage conditioner or mask for deeper repair.\u003c\/li\u003e\n  \u003cli\u003eUse regularly to maintain bond strength and color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Defy Damage Protective Shampoo is formulated for people with color-treated, chemically processed, or mechanically stressed hair who want to reduce breakage and extend color life. It suits anyone seeking a daily cleansing product that prioritizes bond integrity, cuticle care, and a glossy finish—ideal for clients of salons, at-home color users, and anyone focused on healthier-looking hair without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It gently cleanses while protecting color vibrancy and minimizing cuticle damage to help preserve dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Defy Damage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular daily or every-other-day shampoo; pair with the matching conditioner for best bond-support results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54585332760915,"sku":"B0871KTLB2","price":94.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-frente-envase.jpg?v=1786668527"},{"product_id":"joico-dream-blowout-crema-termica-200-ml-proteccion-hasta-450ºf-acelera-secado-y-controla-frizz","title":"Joico Dream Blowout Thermal Protection Crème — 6.7 fl oz, Heat Shield to 450ºF, Frizz Control \u0026 Faster Drying","description":"\u003cstrong\u003eJoico Dream Blowout Thermal Protection Crème is a leave-in blow-dry primer that shields hair from heat up to 450ºF while speeding blow-dry time and reducing frizz and breakage.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight crème works as a one-and-done step before blow-drying to smooth strands, add shine, and help hair resist humidity without weighing it down. Formulated for most hair types, it layers easily under styling products and provides long-lasting protection and manageability for day-to-day styling routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Dream Blowout protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eDream Blowout creates a protective coating that helps reduce direct heat exposure and mechanical damage from combing and styling. It’s designed to withstand temperatures up to 450ºF, making it suitable for most modern blow-dryers, flat irons, and hot brushes when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThermal barrier rated to 450ºF to minimize heat penetration\u003c\/li\u003e\n  \u003cli\u003eReduces combing-related breakage by over 75% in damaged hair versus non-conditioning shampoo\u003c\/li\u003e\n  \u003cli\u003eLightweight formula that won’t leave hair stiff or crunchy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help speed up my blow-dry and control frizz?\u003c\/h3\u003e\n\u003cp\u003eYes — the crème helps hair dry faster and smooth the cuticle to reduce frizz and static, so styles set more quickly and look sleeker. Faster drying time also means less overall heat exposure when you style, which supports healthier-looking hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers up to 50% faster drying time for more efficient styling\u003c\/li\u003e\n  \u003cli\u003eControls frizz and static for polished, long-lasting results\u003c\/li\u003e\n  \u003cli\u003eLeaves hair visibly smoother and with enhanced shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, towel-dried hair and distribute from roots to ends before blow-drying. Use a round brush or paddle brush as preferred; finish with a cool blast to set the style. It pairs well with your regular serums or light-hold sprays if extra polish is desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a dime- to quarter-sized amount depending on hair length and thickness\u003c\/li\u003e\n  \u003cli\u003eComb through to evenly coat strands, then blow-dry as usual\u003c\/li\u003e\n  \u003cli\u003eSafe to combine with other styling products for added hold or shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect with regular use?\u003c\/h3\u003e\n\u003cp\u003eRegular use helps hair look smoother, shinier, and more manageable while reducing day-to-day breakage from styling. It offers humidity resistance to help maintain your blowout in damp conditions and supports a softer, healthier appearance over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-lasting protection and reduced frizz in humid environments\u003c\/li\u003e\n  \u003cli\u003eSofter texture and visible shine after blow-drying\u003c\/li\u003e\n  \u003cli\u003eImproved manageability and fewer styling-induced breakages\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Dream Blowout Thermal Protection Crème is ideal for anyone who blow-dries regularly and wants a faster, smoother styling routine—particularly people seeking heat protection, frizz control, and reduced breakage without heavy buildup. It suits most hair types, from fine to thick, and is a convenient step for busy mornings or salon-quality at-home styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Dimethicone, Cetearyl Alcohol, Crambe Abyssinica Seed Oil Phytosterol Esters, Carthamus Tinctorius (Safflower) Seed Oil, Schinziophyton Rautanenii Kernel Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Arginine HCl, Phosphatidylcholine, Behentrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Glyceryl Laurate, Citric Acid, Phenoxyethanol, Glyceryl Stearate SE, Isopropyl Alcohol, Lauryl Glucoside, Sodium Gluconate, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Dream Blowout safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be safe for most color-treated hair and helps protect from heat damage during styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a dime- to quarter-sized amount, adjusting for hair length and thickness, and distribute evenly through towel-dried hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54593040712019,"sku":"B083JSWV1Q","price":45.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-dream-blowout-frontal.jpg?v=1786766821"},{"product_id":"joico-hydrasplash-shampoo-hidratante-para-cabello-fino-a-medio-300-ml-agua-de-coco-y-kelp-para-hidratacion-y-brillo","title":"Joico HydraSplash Hydrating Shampoo 10.1 fl oz — Lightweight Moisture for Fine to Medium Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico HydraSplash Hydrating Shampoo is a lightweight moisturizing cleanser that replenishes dry fine-to-medium hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHydraSplash combines coconut water and sea kelp with Joico’s patented SmartRelease technology to deliver moisture, nutrients, and protein support while gently removing buildup. It’s formulated to hydrate fragile strands, preserve natural volume, and help hair feel softer and look healthier after each wash. This description explains what the formula does, how it works in everyday routines, and which styling goals it supports.\u003c\/p\u003e\n\n\u003ch3\u003eHow does HydraSplash hydrate without flattening fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses low-weight hydrators and a mild cleansing base so moisture is added back to strands without heavy oils or silicones that can reduce lift. Coconut water provides electrolytes and lightweight vitamins while sea kelp supplies minerals that help hair retain hydration. SmartRelease liposomes deliver conditioning actives gradually, so benefits last beyond the shower.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight coconut water hydrates with minimal residue.\u003c\/li\u003e\n  \u003cli\u003eSea kelp supplies minerals and trace nutrients for moisture balance.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease releases RoseHip Oil, Arginine, and Keratin over time.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants cleanse without stripping natural oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat improvements can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eYou should notice cleaner, softer hair that keeps a natural-looking volume and appears healthier. Over repeated washes, keratin and amino acids in the system help reinforce weakened areas, improving manageability and reducing the feeling of dryness. Results depend on hair history and styling habits, but the product is designed for visible softness and smoother texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCleaner, non-greasy shine that won’t weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eImproved softness and easier detangling after conditioning.\u003c\/li\u003e\n  \u003cli\u003eSupport for weaker strands with keratin-infused SmartRelease.\u003c\/li\u003e\n  \u003cli\u003eReduced surface dryness and a refreshed scalp feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico HydraSplash for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount to wet hair, emulsify to create a gentle lather, and rinse thoroughly—repeat if you use styling products. Follow with a compatible HydraSplash conditioner or leave-in to lock moisture in and benefit fully from SmartRelease actives. Adjust frequency according to your scalp and styling; many users alternate with clarifying washes when heavier products are used.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage into scalp and lengths, then rinse.\u003c\/li\u003e\n  \u003cli\u003ePair with HydraSplash conditioner to seal hydration.\u003c\/li\u003e\n  \u003cli\u003eRepeat shampoo only if needed for product-heavy hair days.\u003c\/li\u003e\n  \u003cli\u003eAlternate with clarifying shampoo occasionally for buildup-prone hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients make HydraSplash a good choice for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo avoids heavy oils and harsh sulfates, relying on gentler surfactants plus natural hydrators like coconut water and sea kelp. SmartRelease delivers conditioning agents progressively, reducing the need for heavy in-shower conditioning that can feel greasy. While it’s formulated to be mild, always patch-test if you have a very sensitive scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing system minimizes irritation risk.\u003c\/li\u003e\n  \u003cli\u003eCoconut water and sea kelp offer natural hydration and vitamins.\u003c\/li\u003e\n  \u003cli\u003eProgressive SmartRelease reduces immediate heavy conditioning.\u003c\/li\u003e\n  \u003cli\u003eKeratin and arginine support strand repair without weighty oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico HydraSplash Hydrating Shampoo is designed for people with fine to medium, dry hair who want noticeable moisture, softness, and manageable texture without losing natural volume. It’s a solid daily or alternate-wash option for anyone seeking a lightweight, nutrient-rich cleansing routine—especially those who use styling tools or color treatments and want to support hair strength while keeping it buoyant.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamide MIPA, Disodium Cocoamphodiacetate, Glycol Stearate, Sodium Chloride, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Cocos Nucifera (Coconut) Liquid Endosperm, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cetearyl Sulfate, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Acrylates\/Aminoacrylates\/C10-30 Alkyl PEG-20 Itaconate Copolymer, Dimethicone, Sodium Citrate, Citric Acid, PEG-4 Laurate, Disodium EDTA, Polyquaternium-7, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Linalool, Limonene, Fragrance\/Parfum, Blue 1 (CI 42090), Ext. Violet 2 (CI 60730), Yellow 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico HydraSplash safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. HydraSplash is formulated to be gentle and hydrating, suitable for color-treated hair while helping maintain softness and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use HydraSplash every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, many users shampoo daily with HydraSplash. Adjust frequency based on scalp oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54593895432531,"sku":"B083F4PC73","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-hydrasplash-frente-del-envase.jpg?v=1786780835"},{"product_id":"joico-color-balance-blue-shampoo-para-cabello-castano-aclarado-10-1-oz-matizador-anti-naranja-y-brillo","title":"Joico Color Balance Blue Shampoo for Lightened Brown Hair — 10.1 fl oz, Neutralizes Orange Brass and Boosts Shine","description":"\u003cstrong\u003eJoico Color Balance Blue Shampoo is a color-correcting shampoo formulated to neutralize orange and brassy tones in lightened brown hair while boosting shine and strength.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo combines blue pigments, antioxidants, and Joico’s Smart Release Technology to tone unwanted warmth on contact and support hair resilience. It was developed for lightened brown shades that tend to develop orange or brassy cast; the formula gently cleanses while depositing corrective pigments and protective ingredients, including rosehip oil, keratin, green tea extract and UV absorbers.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it remove orange and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eBlue pigments in the shampoo attach to warm-toned areas of the hair shaft immediately, visibly reducing orange cast after the first use. Regular use helps maintain cooler, truer brown shades between salon visits without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant toning from blue pigments on contact\u003c\/li\u003e\n  \u003cli\u003eNoticeable improvement after a single wash\u003c\/li\u003e\n  \u003cli\u003eWorks best when left on briefly before rinsing for added toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and prevent fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes green tea extract and UV absorbers to help shield color from environmental fading and oxidative stress. While no shampoo can stop all fading, these ingredients help extend vibrancy when used as part of a color-care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract provides antioxidant support\u003c\/li\u003e\n  \u003cli\u003eUV absorbers help reduce sun-related tonal change\u003c\/li\u003e\n  \u003cli\u003eUse with color-safe conditioners for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Smart Release Technology benefit hair strength and shine?\u003c\/h3\u003e\n\u003cp\u003eJoico’s Smart Release Technology uses a liposome delivery system to gradually release rosehip oil, arginine and keratin into the hair. This continuous release helps smooth the cuticle, minimize static, and reinforce protein loss for stronger-looking, shinier hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRosehip oil adds moisture and surface smoothness\u003c\/li\u003e\n  \u003cli\u003eArginine supports cuticle health and manageability\u003c\/li\u003e\n  \u003cli\u003eKeratin helps replenish lost protein and build resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best toning results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly—especially where brass is most visible—before rinsing. Frequency depends on hair porosity and desired tone: many users alternate with a regular shampoo or use it once or twice weekly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair and concentrate on brassy areas\u003c\/li\u003e\n  \u003cli\u003eLeave for a short rinse-time to intensify toning if needed\u003c\/li\u003e\n  \u003cli\u003eAlternate with a gentle daily shampoo to avoid over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Color Balance Blue Shampoo is intended for people with lightened, highlighted, or naturally light brown hair who want to counteract orange and brassy tones while adding shine and strength. It suits anyone seeking salon-like toning at home, those aiming to prolong color between appointments, and users who prefer formulas with targeted pigment plus protective botanicals and proteins. Avoid frequent use on very dark or non-lightened hair unless a subtle blue tint is desired; patch-test if uncertain about results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, BLUE PIGMENTS,Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Blue 1 (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on highlighted brown hair every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–3 times weekly depending on brassiness; alternate with a gentle shampoo to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair dry or brittle?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—Smart Release Technology delivers rosehip oil and keratin to help maintain moisture and strengthen hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54593972896083,"sku":"B08L8B421V","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-frontal-empaque-color-balance-blue.jpg?v=1786782107"},{"product_id":"joico-champu-morado-color-balance-para-rubio-y-canas-10-1-fl-oz-neutraliza-amarillos-y-proteccion-uv","title":"Joico Color Balance Purple Shampoo for Blonde \u0026 Gray — 10.1 fl oz, Violet Toner with UV Protection \u0026 Rosehip Oil","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes yellow\/brassy tones in blonde and gray hair while strengthening and protecting color-treated strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for those who want to keep cool blondes, icy highlights, and silver tones looking fresh, this shampoo combines violet pigments, botanical extracts, and Joico’s SmartRelease technology to correct unwanted warmth and support hair health. It gently removes buildup and deposits purple pigments to counteract yellowing, while antioxidants and UV absorbers help maintain tonal integrity between salon visits. The formula is paraben-free and designed to leave hair smoother, shinier, and over twice as strong with continued use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this shampoo reduce brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice a visible reduction in yellowing after the first few uses, with more pronounced neutralization over subsequent washes. Results depend on hair porosity and the level of brassiness, but purple pigments attach directly to warm areas to counteract undesired tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments deposit color-correcting tones instantly.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural blonde, color-treated blondes, highlights, and gray hair.\u003c\/li\u003e\n  \u003cli\u003eBest when used 1–3 times per week to maintain cool tones.\u003c\/li\u003e\n  \u003cli\u003eStronger effect on porous or heavily lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and hair integrity between salon visits?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo includes UV absorbers and green tea extract to help defend against fading and environmental stressors. SmartRelease technology continually delivers rosehip oil, arginine, and keratin to help repair and fortify strands during regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract provides antioxidant support against daily aggressors.\u003c\/li\u003e\n  \u003cli\u003eUV absorbers reduce color shift from sun exposure.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease liposomes release nourishing ingredients over time.\u003c\/li\u003e\n  \u003cli\u003eKeratin helps fill and strengthen compromised hair fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Color Balance Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly depending on desired toning intensity — typically 1–3 minutes — then rinse thoroughly. For stronger brass, leave it a bit longer, but always monitor tone to avoid over-violet buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly or as needed to maintain cool tones.\u003c\/li\u003e\n  \u003cli\u003eMassage gently into roots and lengths for even pigment distribution.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or a Color Balance mask for hydration.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent excess purple residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this shampoo also improve shine and manageability?\u003c\/h3\u003e\n\u003cp\u003eAlongside toning benefits, the formula contains gentle surfactants that cleanse without stripping, plus ingredients that reduce static and flyaways for smoother, glossier hair. With continued use, hair appears more resilient and easier to style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansers remove buildup while preserving moisture balance.\u003c\/li\u003e\n  \u003cli\u003eRosehip oil adds softness and surface sheen.\u003c\/li\u003e\n  \u003cli\u003eReduces static for sleeker, more controllable hair.\u003c\/li\u003e\n  \u003cli\u003eHelps hair feel stronger and look healthier over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Balance Purple Shampoo is ideal for anyone with cool or cool-toned blonde, highlighted, balayage, or gray hair seeking to neutralize unwanted warmth while protecting and strengthening color-treated strands. It’s suited for regular at-home maintenance between salon services and for users who want both corrective toning and ongoing hair care benefits without heavy sulfates or parabens.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness and hair porosity; monitor tone and adjust frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — when used as directed it deposits violet pigments to neutralize yellow tones without leaving visible purple.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54593972797779,"sku":"B08L8D93QB","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-envase-frontal-color-balance-purple.jpg?v=1786782110"},{"product_id":"joico-champu-k-pak-color-therapy-para-cabello-tenido-10-1-oz-proteccion-del-color-y-keratina-reparadora","title":"Joico K-PAK Color Therapy Color-Protecting Shampoo 10.1 fl oz — Sulfate-Free, Keratin \u0026 Argan Oil for Color-Treated Hair","description":"\u003cstrong\u003eJoico K-PAK Color Therapy Color-Protecting Shampoo is a sulfate-free cleansing formula designed to gently remove impurities while preserving color vibrancy and rebuilding damaged strands.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo targets the needs of color-treated hair by combining gentle surfactants with reparative ingredients like keratin, argan oil, and African manketti oil. It creates a rich lather that cleans without stripping dye molecules, and releases conditioning actives over time to help improve elasticity and shine. Lab results show substantial color retention when used in a color-care regimen, and the blend of antioxidants helps shield hair from environmental stressors that accelerate fading.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color between salon visits?\u003c\/h3\u003e\n\u003cp\u003eFormulated to minimize pigment loss, the shampoo uses antioxidant-rich oils and a mild cleansing system so color molecules stay anchored longer. Repeated use reduces the speed of visible fading compared with harsher clarifying cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains African manketti and argan oils that help guard against oxidative fading.\u003c\/li\u003e\n  \u003cli\u003eMaintains a high percentage of color after multiple washes in lab testing.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants remove dirt without aggressive dye stripping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help repair breakage and improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eYes — keratin and Joico’s SmartRelease delivery system work together to replenish lost proteins and continuously release reparative ingredients. Over time, hair feels more resilient and combing breakage is reduced when used with the matching conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin seeks out and rebuilds damaged areas for stronger strands.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease liposomes deliver keratin, arginine, and rosehip oil gradually.\u003c\/li\u003e\n  \u003cli\u003ePaired use with K-PAK Color Therapy Conditioner enhances breakage protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory and practical benefits will I notice after using it?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a luxurious foam and leaves hair feeling cleaner, smoother, and shinier without weighing color-treated hair down. Its lightweight conditioning effect improves manageability while supporting a healthier appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuscious lather for an enjoyable wash experience.\u003c\/li\u003e\n  \u003cli\u003eArgan oil delivers hydration and visible shine without greasiness.\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity and smoother texture after repeated use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for daily use and for hair exposed to hard water or pollution?\u003c\/h3\u003e\n\u003cp\u003eThe formula is safe for frequent use on color-treated hair and helps detoxify strands affected by minerals, chlorine, and environmental pollutants. It’s been evaluated for protection against particulate pollution, making it appropriate for city dwellers and active lifestyles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClarifies mineral buildup, chlorine residues, and urban pollutants.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be gentle enough for repeated washes when needed.\u003c\/li\u003e\n  \u003cli\u003eSupports longer-lasting color and healthier-looking hair in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico K-PAK Color Therapy Color-Protecting Shampoo is aimed at anyone with color-treated or highlighted hair who wants to preserve shade vibrancy, reduce breakage, and improve smoothness and shine. It’s especially beneficial for people exposed to hard water, frequent styling, or pollution, and for those who use salon color regularly and want a home-care product that supports professional results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil\/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg\/ppg-20\/35\/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico K-PAK Color Therapy Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula uses gentle surfactants suited for color-treated hair; check the label for specific sulfate details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle enough for frequent use and helps remove buildup while protecting color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594051309907,"sku":"B08G7GVH57","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-k-pak-frontal-packaging_58d4f8b8-1fd2-4f69-8ea0-b60ab498263e.jpg?v=1786783029"},{"product_id":"joico-hydrasplash-acondicionador-hidratante-250-ml-ligero-para-cabello-fino-y-medio","title":"Joico HydraSplash Hydrating Conditioner for Fine to Medium Dry Hair, 8.5 fl oz — Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eJoico HydraSplash Hydrating Conditioner is a lightweight, moisture-replenishing conditioner that detangles and softens fine to medium dry hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs hydration but not heaviness, this formula combines coconut water and sea kelp with Joico’s SmartRelease Technology to provide ongoing nourishment and manageability. It aims to restore elasticity and shine while preserving natural body, making it a fit for everyday use or as part of a targeted haircare routine for strands that feel dry yet limp with heavier creams.\u003c\/p\u003e\n\n\u003ch3\u003eHow does HydraSplash add moisture without flattening fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner uses lightweight humectants and botanicals—like coconut water and sea kelp—to draw moisture into strands without the thick, greasy finish of richer creams. SmartRelease Technology gradually delivers repair ingredients, so hair receives benefits over time rather than a single heavy deposit.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water provides electrolyte-rich hydration without oiliness.\u003c\/li\u003e\n  \u003cli\u003eSea kelp supplies vitamins and minerals in a light, water-based vehicle.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease slowly releases RoseHip Oil, Arginine and Keratin for ongoing support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help detangle and improve manageability after shampooing?\u003c\/h3\u003e\n\u003cp\u003eYes—HydraSplash is formulated to smooth and detangle super-fine to medium hair, making combing easier and reducing breakage from knots. Its conditioning agents slip through tangles while leaving hair soft and responsive to styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSlip-enhancing ingredients reduce mechanical damage when combing.\u003c\/li\u003e\n  \u003cli\u003eLight conditioning preserves natural movement and volume.\u003c\/li\u003e\n  \u003cli\u003eRegular use can improve texture and reduce frizz during styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repairing or protective benefits does SmartRelease Technology provide?\u003c\/h3\u003e\n\u003cp\u003eSmartRelease Technology is Joico’s liposome delivery system that continually releases key actives—RoseHip Oil for nourishment, Arginine for strength, and Keratin to rebuild protein gaps. This timed delivery supports hair resilience against daily styling and environmental stress without overburdening fine strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin targets weakened areas to help restore protein balance.\u003c\/li\u003e\n  \u003cli\u003eArginine supports strand strength and elasticity.\u003c\/li\u003e\n  \u003cli\u003eRoseHip Oil provides lightweight nourishing lipids delivered over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do botanical ingredients like coconut water and sea kelp benefit hair?\u003c\/h3\u003e\n\u003cp\u003eCoconut water hydrates using natural electrolytes and vitamins A, C and E to refresh dry-looking strands, while sea kelp contributes trace minerals and vitamins that support healthy-looking hair texture. Together they bring a plant-forward approach to moisture that complements the formula’s protein-repair components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: electrolyte-rich hydration and lightweight vitamins.\u003c\/li\u003e\n  \u003cli\u003eSea kelp: minerals and vitamins for targeted moisture and vitality.\u003c\/li\u003e\n  \u003cli\u003eCombined effect: softer, more elastic hair without a heavy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico HydraSplash Hydrating Conditioner is best for people with fine to medium, dry hair who want noticeable softness and improved manageability without losing volume. It suits daily or frequent washers, color-treated hair, and anyone seeking a lighter alternative to dense moisturizers. If your hair resists heavy creams and needs both immediate detangling and ongoing repair support, HydraSplash is formulated to strike that balance while fitting smoothly into salon-quality care routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina Fruit Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Arginine HCl, Hydrolyzed Algin, Cocos Nucifera (Coconut) Liquid Endosperm, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Dipropylene Glycol, Cetyl Esters, Hydroxyethylcellulose, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, Carthamus Tinctorius (Safflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(isostearylimidazoline) Isostearamide, Tetrasodium Glutamate Diacetate, Propylene Glycol Dicaprylate\/Dicaprate, PEG-4 Laurate, PEG-14M, Styrene\/Butadiene Copolymer, Squalane, Citric Acid, PPG-1 Trideceth-6, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Sodium Benzoate, Potassium Sorbate, Linalool, Limonene, Fragrance\/Parfum, Blue 1 (CI 42090), Ext. Violet 2 (CI 60730), Yellow 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico HydraSplash suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight hydration and SmartRelease Technology are formulated to be safe for color-treated hair while helping maintain softness and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo for daily hydration, or as needed when hair feels dry but you want to retain volume.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594670854483,"sku":"B083WNX3MQ","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-hydrasplash-frente-del-producto.jpg?v=1786784656"},{"product_id":"joico-acondicionador-hidratante-para-cabello-grueso-y-seco-8-5-fl-oz-con-aceite-de-jojoba-y-manteca-de-karite","title":"Joico Moisture Recovery Moisturizing Conditioner for Thick, Coarse Dry Hair — 8.5 fl oz, Hydrating \u0026 Detangling with Jojoba \u0026 Shea","description":"\u003cstrong\u003eJoico Moisture Recovery Moisturizing Conditioner is a rich, fast-acting treatment that replenishes hydration, smooths coarse strands, and improves manageability in thick, dry hair.\u003c\/strong\u003e\n\n\u003cp\u003eIf your hair feels parched, frizzy, or resistant to styling, this conditioner is formulated to restore softness and shine without weighing hair down. A blend of sea kelp, jojoba oil, shea butter, keratin, and Joico’s SmartRelease liposome system targets thirsty strands to deliver sustained moisture, detangling benefits, and resilience against daily styling stress.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, more manageable hair?\u003c\/h3\u003e\n\u003cp\u003eMany users experience improved softness and easier detangling after the first application. The creamy formula slips through knots and coats coarse cuticles so combing takes less effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-acting conditioning base for immediate slip\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother to touch after one use\u003c\/li\u003e\n  \u003cli\u003eIdeal for post-shampoo application to reduce tangles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make it effective on thick, coarse, or dry textures?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner combines botanical hydrators with reparative proteins to nourish and strengthen. Sea kelp and jojoba oil supply essential nutrients and moisture, while keratin and SmartRelease technology work to rebuild and protect the hair fiber over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSea kelp: mineral-rich hydrator for sustained moisture\u003c\/li\u003e\n  \u003cli\u003eJojoba oil and shea butter: add softness and glossy finish\u003c\/li\u003e\n  \u003cli\u003eKeratin plus SmartRelease: gradual delivery of repair agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it reduce breakage and improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eThe conditioning complex helps fortify strands by replenishing lipids and reinforcing structural proteins, which can lower the chance of breakage from combing and styling. Regular use supports elasticity and a healthier appearance without creating a heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein support targets weakened areas of the hair shaft\u003c\/li\u003e\n  \u003cli\u003eHydration restores flexibility to reduce snapping\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeated use without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to damp hair, concentrate on mid-lengths and ends, then rinse thoroughly. For thicker or more damaged hair, leave in for a few extra minutes or combine with Joico’s Moisture Recovery Masque on occasion for deeper replenishment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on clean, wet hair after shampooing\u003c\/li\u003e\n  \u003cli\u003eComb through to distribute evenly and detangle\u003c\/li\u003e\n  \u003cli\u003eRinse for daily conditioning; extend leave time for intensive care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Moisture Recovery Moisturizing Conditioner is best suited to people with thick, coarse, dry, or chemically textured hair who want a richer conditioner that improves softness, detangling, and overall manageability. It’s also a strong option for anyone looking to support hair strength and shine without heavy residues — from color-treated clients needing extra moisture to naturally curly types seeking definition and reduced frizz.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, PROPYLENE GLYCOL, SORBITOL, DIMETHICONE, STEARYL ALCOHOL, BEHENYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, ETHYLHEXYL PALMITATE, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEA WATER\/MARIS AQUA\/EAU DE MER, CHLORELLA VULGARIS EXTRACT, ISOPROPYL ALCOHOL, AMINOPROPYL DIMETHICONE, STEARTRIMONIUM CHLORIDE, SODIUM CITRATE, CITRIC ACID, PEG-90M, PEG-6 METHYL ETHER DIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, PEG-4 LAURATE, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, DMDM HYDANTOIN, SODIUM HYDROXIDE, LIMONENE, BENZYL BENZOATE, FRAGRANCE\/PARFUM, EXT. VIOLET 2 (CI 60730), YELLOW 5 (CI 19140), BLUE 1 (CI 42090).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Moisture Recovery Conditioner on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to add moisture and softness without stripping color, suitable for regular use on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo for maintenance; for deeper hydration, leave on longer or use with a weekly moisture mask.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594710831443,"sku":"B083M7WZBZ","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-acondicionador-delantero-pack.jpg?v=1786785287"},{"product_id":"joico-champu-hidratante-para-cabello-grueso-y-seco-10-1-oz-jojoba-y-manteca-de-karite-para-suavidad-y-elasticidad","title":"Joico Moisture Recovery Shampoo for Thick, Coarse, Dry Hair — 10.1 oz, Hydrating + Strengthening with Jojoba \u0026 Shea","description":"\u003cp\u003e\u003cstrong\u003eJoico Moisture Recovery Shampoo is a rich, hydrating shampoo formulated to gently cleanse and restore moisture, softness, and strength to thick, coarse, and dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade cleanser is built for thirsty hair that needs more than a surface rinse. A nutrient-dense blend including sea kelp, jojoba oil, shea-derived emollients, and a targeted SmartRelease delivery system replenishes lost hydration while protecting strands from daily styling stress. The formula avoids harsh stripping agents, helping preserve the hair's natural moisture balance and leaving textured, coarse, or dry hair more manageable, shiny, and resilient after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs lightweight hydrators with richer emollients so hair receives lasting moisture without a heavy residue. SmartRelease liposomes deliver reparative ingredients over time instead of dumping everything at once, improving softness and elasticity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSea kelp supplies vitamins and minerals to refresh and hydrate strands.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil adds shine and essential fatty acids without greasiness.\u003c\/li\u003e\n  \u003cli\u003eShea-derived moisturizers smooth and reduce frizz on coarse textures.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease time-release Rose Hip Oil, Arginine, and Keratin for ongoing repair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help strengthen damaged or brittle hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Joico Moisture Recovery Shampoo supports repair by replenishing proteins and fatty acids that hair loses through styling and environmental exposure. Keratin and amino-acid complex target weakened areas, helping reduce breakage when used consistently.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin seeks out and helps replace lost protein within the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eArginine contributes to rebuilding and resilience at the fiber level.\u003c\/li\u003e\n  \u003cli\u003eConsistent use improves elasticity and reduces snap from brushing or heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for thick, coarse, or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo was developed with thicker textures and drier, chemically processed hair in mind. Its gentle cleansing action clears impurities without stripping treatment-enhanced oils, making it a solid choice for color-treated, relaxed, or naturally coarse hair that needs extra moisture and care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping surfactants clean while protecting color and moisture retention.\u003c\/li\u003e\n  \u003cli\u003eFormulation supports elasticity in chemically treated hair to minimize breakage.\u003c\/li\u003e\n  \u003cli\u003eWorks well when paired with Joico Moisture Recovery Treatment Balm for 24-hour hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently from roots to ends, and rinse thoroughly; repeat if hair is heavily soiled. For deeper replenishment, follow with a leave-in or the Joico Moisture Recovery Treatment Balm and style as usual. Regular use improves texture, sheen, and manageability over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage into scalp, rinse, repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with Treatment Balm or a conditioner for targeted moisture sealing.\u003c\/li\u003e\n  \u003cli\u003eCombine with weekly deep-conditioning or mask for intensive repair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Moisture Recovery Shampoo is tailored for people with thick, coarse, dry, or chemically processed hair seeking a gentle but effective cleanser that restores moisture, improves manageability, and helps rebuild strength. If your hair feels brittle, straw-like, or lacks shine, this shampoo provides nutrient-rich hydration and time-released repair to make strands softer, more elastic, and easier to style without feeling weighed down.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYLBETAINE, PROPYLENE GLYCOL, GLYCOLDISTEARATE, SODIUM METHYL COCOYL TAURATE,COCAMIDE MEA, SORBITOL, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE,TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZEDHAIR KERATIN, HYDROLYZED KERATIN,COCODIMONIUM HYDROXYPROPYL HYDROLYZEDKERATIN, SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEAWATER\/MARIS AQUA\/EAU DE MER, CHLORELLAVULGARIS EXTRACT, SODIUM COCOAMPHOACETATE,SILICONE QUATERNIUM-16, CITRIC ACID,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,DISODIUM EDTA, UNDECETH-11, ARGININE, SODIUMCITRATE, BUTYLOCTANOL, UNDECETH-5,PEG-150 PENTAERYTHRITYL TETRASTEARATE,PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, STEARYLDIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES,DMDM HYDANTOIN, METHYLPARABEN,SODIUM CHLORIDE, SODIUM HYDROXIDE, BENZYLBENZOATE, LIMONENE, FRAGRANCE\/PARFUM,EXT. VIOLET 2 (CI 60730), BLUE 1 (CI42090), YELLOW 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula cleans without stripping color and helps maintain moisture in color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Moisture Recovery Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as you normally wash—daily to a few times weekly—pair with a conditioner for best hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594736882003,"sku":"B083L4B6X3","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-frontal-envase-moisture-recovery.jpg?v=1786785446"},{"product_id":"joico-defy-damage-protective-shampoo-para-cabello-tenido-10-1-oz-fortalece-enlaces-y-protege-color","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair — 10.1 fl oz, Bond-Strengthening \u0026 Color-Preserving","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a bond-strengthening, color-preserving daily cleanser that reduces breakage and leaves color-treated hair softer and shinier from the first wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to clean gently while reinforcing hair structure, this shampoo blends arginine and moringa seed oil to protect color vibrancy and improve strand resilience. It creates a rich, luxurious lather that lifts away dirt, oil, and styling buildup without roughening the cuticle. The result is hair that looks healthier, feels smoother, and holds color longer with regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair bonds and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eDefy Damage targets weakened bonds in the hair with ingredients designed to improve tensile strength and help prevent mechanical damage during styling. Instead of harsh surfactants that strip the fiber, the formulation cleans while supporting the internal structure of each strand.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine to support bond reinforcement and strand integrity\u003c\/li\u003e\n  \u003cli\u003eGentle surfactant system that cleans without excessive abrasion\u003c\/li\u003e\n  \u003cli\u003eProven laboratory results showing significantly less breakage with routine use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it preserve my salon color and vibrancy?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is engineered to maintain color-treated hair by protecting the cuticle and minimizing color loss during washing. Its mild cleansing action and conditioning agents help retain pigment so color looks brighter and lasts longer between touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for color-treated hair to reduce fading\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny to enhance perceived color intensity\u003c\/li\u003e\n  \u003cli\u003eMaintains over 90% of color vibrancy according to brand testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and finish can I expect after using it?\u003c\/h3\u003e\n\u003cp\u003eFrom the first use you can expect a decadent, foamy lather that rinses clean and leaves hair feeling soft and smooth. The finish is glossy rather than greasy, making hair easier to detangle and style while keeping a lightweight, healthy appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich lather for a salon-like cleansing experience\u003c\/li\u003e\n  \u003cli\u003eSoft, shiny finish that improves manageability\u003c\/li\u003e\n  \u003cli\u003eNo heavy residue—ideal as a daily or frequent-use shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse this shampoo as part of your regular wash day—apply to wet hair, massage to create lather, and rinse thoroughly. For best results when preserving color and strengthening hair, pair with Joico Defy Damage conditioner and occasional intensive treatments recommended by stylists.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse; repeat if desired\u003c\/li\u003e\n  \u003cli\u003eFollow with matching conditioner to seal and smooth cuticles\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maximize bond strength and color longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is designed for anyone with color-treated, chemically processed, or weakened hair who wants gentler cleansing with visible strength and shine improvements. It suits daily or frequent wash schedules and those seeking to extend salon color life while reducing breakage from brushing, styling, and environmental stresses.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — formulated specifically for color-treated hair to gently clean while helping preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Joico Defy Damage shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for daily or frequent use; follow with conditioner for best strength and shine results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594885878099,"sku":"B087FBL23H","price":49.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-frontal_40dd75b1-6cda-4588-ba6f-1fdd541b34a3.jpg?v=1786787348"},{"product_id":"joico-joifull-volumizing-shampoo-champu-volumizador-300-ml-volumen-duradero-y-brillo-ligero","title":"Joico JoiFULL Volumizing Shampoo 10.1 fl oz — Lightweight Root Lift \u0026 24H Fuller Body","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Shampoo is a lightweight, richly lathering cleanser that removes oil and buildup to create plush, long-lasting fullness for fine or thin hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated to give fine and thin hair a clean foundation for added body and airy volume without heavy residue. It produces a rich lather that lifts roots and helps strands feel thicker while preserving shine and manageability. Designed for everyday use, JoiFULL aims to extend the look of fuller hair throughout the day by addressing the oil and dirt that commonly weigh hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does JoiFULL Volumizing Shampoo build lasting fullness?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo gently cleanses away excess oil and debris that compress hair at the roots, allowing individual strands to separate and reflect more light. Its lightweight formula supports immediate lift and creates a foundation for styling products to work more effectively, helping fullness last up to 24 hours under typical conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves oil and dirt that flatten hair\u003c\/li\u003e\n  \u003cli\u003eLightweight foaming action for root lift\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for volumizing styling products\u003c\/li\u003e\n  \u003cli\u003eHelps maintain body for up to 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make my fine hair feel thicker and look healthier?\u003c\/h3\u003e\n\u003cp\u003eYes — by cleansing thoroughly and leaving a clean, lifted base, the hair behaves and appears thicker. The formula focuses on airy volume and shine, improving overall visual density without coating strands with heavy residues that can reduce movement and gloss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates fuller visual texture without weight\u003c\/li\u003e\n  \u003cli\u003eBoosts shine for healthier-looking hair\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico JoiFULL Volumizing Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into a rich lather, concentrating on the scalp and roots, then rinse completely. For optimal lift, follow with a lightweight volumizing conditioner or styling product and style hair while roots are slightly damp to maximize volume retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for oily or flat hair\u003c\/li\u003e\n  \u003cli\u003eMassage at roots for targeted lift\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid residue\u003c\/li\u003e\n  \u003cli\u003ePair with lightweight conditioners and volumizers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eWhile JoiFULL focuses on volume and cleansing, it is compatible with many color-treated or styled hair types because it avoids heavy buildup. For extra color protection, combine with Joico products specifically labeled for color-treated hair or consult your stylist about a regimen that balances color care with volumizing needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks with color-treated hair when used as part of a balanced routine\u003c\/li\u003e\n  \u003cli\u003eUse color-protective conditioners if needed\u003c\/li\u003e\n  \u003cli\u003eConsult a stylist for chemically processed hair concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico JoiFULL Volumizing Shampoo is aimed at anyone with fine, limp, or thin hair seeking lightweight lift and fuller-looking strands without heavy product buildup. It suits daily users who want a fast-foaming cleanser that improves root separation, supports styling, and enhances shine. If your hair loses body quickly or feels weighed down by heavier shampoos and conditioners, JoiFULL provides a simple cleansing step to help hair appear airier and more substantial while preserving manageability and gloss.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, SODIUM C14-16 OLEFIN SULFONATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED RICE PROTEIN, BAMBUSA VULGARIS STEM EXTRACT, ARGININE HCL, ROSA CANINA FRUIT OIL, NELUMBO NUCIFERA FLOWER EXTRACT, PHOSPHATIDYLCHOLINE, GLYCERIN, HYDROXYPROPYL CHITOSAN, SODIUM BENZOATE, TETRASODIUM GLUTAMATE DIACETATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCOTRIMONIUM CHLORIDE, CITRIC ACID, POLYQUATERNIUM-47, SODIUM HYDROXIDE, PHENOXYETHANOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, LIMONENE, CITRONELLOL, FRAGRANCE\/ PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico JoiFULL Volumizing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; it gently cleanses oils and buildup that weigh fine hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will JoiFULL make my hair stiff or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the lightweight formula lifts hair and leaves it manageable without sticky or heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54594952855891,"sku":"B07XQJG12P","price":47.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-joifull-frontal-packaging.jpg?v=1786788237"},{"product_id":"joico-defy-damage-protective-shield-protector-termico-para-cabello-tenido-100-ml-refuerza-fibras-y-protege-color","title":"Joico Defy Damage Protective Shield — 3.38 oz lightweight pre-styling heat \u0026 UV protectant for color-treated hair","description":"\u003cstrong\u003eJoico Defy Damage Protective Shield is a lightweight pre-styling treatment that defends damaged, color-treated hair from heat, UV and environmental stress while strengthening strands.\u003c\/strong\u003e\n\n\u003cp\u003eThis concentrated shield works before styling to fortify hair from the inside out, helping reduce breakage and slow color fading. Formulated with arginine and moringa seed extract, it targets weak areas to increase resistance during heat styling and daily wear. Use it on damp hair to create a protective layer that smooths cuticles, supports elasticity and improves shine without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product reduce breakage during styling?\u003c\/h3\u003e\n\u003cp\u003eApplied prior to blow-drying or hot tools, the formula helps reinforce internal bonds and creates a surface barrier that lowers friction and stress. That combination makes strands more resilient when pulling through a brush or exposed to high temperatures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine helps support bond strength inside the fiber.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed extract conditions and smooths the cuticle.\u003c\/li\u003e\n  \u003cli\u003eLightweight film reduces combing friction and tool-related pull.\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeated use without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help protect my color from fading?\u003c\/h3\u003e\n\u003cp\u003eThe shield forms a protective layer that limits UV and environmental exposure—two common causes of color dulling. While not a color treatment itself, regular use helps preserve vibrancy between color appointments by reducing external stressors that strip pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUV-blocking ingredients reduce sun-related fade.\u003c\/li\u003e\n  \u003cli\u003eEnvironmental defense helps against pollution-related dulling.\u003c\/li\u003e\n  \u003cli\u003eCompatible with salon-color formulas and color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Joico Defy Damage for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into damp, towel-dried hair and distribute from mid-lengths to ends, avoiding the roots if you prefer more volume. Follow with your normal styling routine—blow-dry, flat iron, or air-dry—using heat tools as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on clean, damp hair before heat styling.\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-to-quarter-sized amount depending on length.\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to dry ends between washes if needed for extra protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how soon?\u003c\/h3\u003e\n\u003cp\u003eMany users notice smoother texture and easier detangling immediately after styling, with improved resistance to breakage during repeated heat exposure. Color retention benefits become more apparent over multiple uses as hair endures less cumulative damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant tactile smoothness and reduced frizz.\u003c\/li\u003e\n  \u003cli\u003eMeasured increase in breakage resistance during styling.\u003c\/li\u003e\n  \u003cli\u003eProgressive preservation of color tone with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shield is intended for anyone with weakened, chemically treated or heat-styled hair who wants an easy, lightweight step to minimize breakage and protect color. It’s suitable for all hair textures and lengths when used as directed—especially helpful for people who style with heat frequently or spend time outdoors.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine INGREDIENTS: Water\/Aqua\/Eau, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-15 Alkyl Benzoate, Myristyl Alcohol, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Silicone Quaternium-16, Aminopropyl Dimethicone, Disodium EDTA, Trimethylsiloxyamodimethicone, Dipropylene Glycol, Undeceth-11, Steartrimonium Chloride, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-4 Laurate, Butyloctanol, C11-15 Pareth-7, Citric Acid, Undeceth-5, C12-16 Pareth-9, Glycerin, Trideceth-12, PEG-6 Methyl Ether Dimethicone, Aminomethyl Propanol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citronellol, Alpha-Isomethyl Ionone, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Defy Damage on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated and chemically processed hair to help reduce heat-related breakage and protect color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to rinse it out before styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No rinse needed. Apply to damp hair and style as usual to form a protective barrier before heat styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":54596523196755,"sku":"B07NXVWVG2","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/joico-defy-damage-front-packaging.jpg?v=1786981834"}],"url":"https:\/\/findsworth.co.uk\/collections\/joico.oembed?page=2","provider":"Findsworth","version":"1.0","type":"link"}