{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-16-5-oz-sulfate-free-hydration-for-color-treated-hair","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz — Sulfate-Free Hydration for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo is a rich, lipid-replenishing cleanser that hydrates, strengthens, and helps protect color-treated hair while improving shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated around pure caviar extract and an Age Control Complex, this 16.5 oz shampoo targets dryness and weakened strands to help hair look smoother and feel softer from the first wash. The sulfate- and paraben-free formula works to restore the hair’s natural lipid layer, shield against everyday stressors, and maintain color vibrancy—suitable for straight, wavy, curly, coiled and tightly coiled textures. Inspired by skincare principles, the regimen aims to rebuild moisture balance and resilience without harsh ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers concentrated lipids and proteins that help refill the hair’s depleted moisture barrier, improving elasticity and reducing brittleness. By replenishing the surface lipids, strands feel thicker, softer, and less prone to snapping during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePure caviar extract supplies omega fatty acids and vitamins for lipid restoration\u003c\/li\u003e\n  \u003cli\u003eAge Control Complex targets weakened areas to improve strength and flexibility\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves natural oils while removing buildup\u003c\/li\u003e\n  \u003cli\u003eLipid-rich base seals cuticle to lock in hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help protect color-treated hair and prevent fading?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated without harsh sulfates and synthetic colors, making it gentle on dyed hair while helping to lock in pigment and sheen. Regular use maintains surface integrity so color appears brighter and lasts longer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates or parabens to strip color molecules\u003c\/li\u003e\n  \u003cli\u003eMoisture sealing helps reduce pigment loss from washing\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich ingredients defend against environmental stressors\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically treated and color-enhanced hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it in my haircare routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as the cleansing step in a restorative regimen: massage into wet hair, rinse, and follow with a replenishing conditioner. For deeper repair, combine with the matching Alterna Caviar Anti-Aging Conditioner and occasional masks for intense hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage thoroughly, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with the Replenishing Moisture Conditioner for optimal balance\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly for dry or textured hair; adjust frequency for oilier scalps\u003c\/li\u003e\n  \u003cli\u003ePair with treatments for weekly deep nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients make this different from everyday shampoos?\u003c\/h3\u003e\n\u003cp\u003eThe standout component is sustainably farmed pure caviar extract, rich in omegas, vitamins and minerals that support the hair’s lipid matrix. Alongside Sea Silk and an Age Control Complex, these actives recreate the protective barrier and add surface slip for better manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePure caviar extract: delivers essential fatty acids and vitamins A, C, D\u003c\/li\u003e\n  \u003cli\u003eSea Silk: smooths and increases surface softness and shine\u003c\/li\u003e\n  \u003cli\u003eAge Control Complex: formulated to address intrinsic and environmental signs of aging\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, DEA\/TEA and synthetic colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo suits anyone seeking richer hydration and improved strength—especially people with dry, aging, chemically treated or texture-varied hair who want salon-grade moisture and color protection. If you prioritize ingredient quality, a sulfate-free wash, and noticeable softness and shine after a single use, this shampoo integrates smoothly into both daily and repair-focused routines. Avoid contact with eyes; if irritation occurs, rinse thoroughly and discontinue use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone\/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to help preserve color while replenishing moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed: 2–3 times weekly for dry or textured hair, more often for normal scalps, and always follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":54597508661587,"sku":"B00V5K0C9S","price":88.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/findsworth.co.uk\/products\/alterna-caviar-anti-aging-replenishing-moisture-shampoo-16-5-oz-sulfate-free-hydration-for-color-treated-hair","provider":"Findsworth","version":"1.0","type":"link"}