{"product_id":"aveda-men-pure-formance-grooming-clay-2-5-oz-strong-pliable-hold-matte-finish","title":"Aveda Men Pure-Formance Grooming Clay 2.5 oz — Strong Pliable Hold, Matte Finish","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Grooming Clay delivers a strong, pliable hold and natural matte finish using a lightweight, 92% naturally derived formula designed for everyday control.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact styling clay blends firm hold with texture so you can shape hair with fingers or a comb without unwanted shine. Formulated as part of Aveda's Men Pure-Formance collection, the product aims to give versatile styling performance while avoiding common synthetic additives. Its composition follows ISO 16128 guidance, drawing from plants, non-petroleum minerals and water to reach a high percentage of naturally derived ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay create texture without appearing greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formulation balances waxy and matte-building components to increase definition and separation rather than reflecting light. It leaves hair with a dry, natural-looking finish while maintaining flexibility so styles don’t look stiff or overworked.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish prevents shine for a raw, textured look\u003c\/li\u003e\n  \u003cli\u003eStrong, pliable hold keeps style shape while allowing restyling\u003c\/li\u003e\n  \u003cli\u003eLightweight base avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eApply to damp or dry hair for different texture levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling control can I expect throughout the day?\u003c\/h3\u003e\n\u003cp\u003eExpect durable hold that lets you reshape hair without reapplying product constantly. The clay holds style structure but remains workable, so you can push hair back, tousle, or refine edges as needed during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm hold for lasting definition\u003c\/li\u003e\n  \u003cli\u003ePliable feel allows quick touch-ups with fingers or comb\u003c\/li\u003e\n  \u003cli\u003eDoesn’t harden into a helmet-like finish\u003c\/li\u003e\n  \u003cli\u003eSuitable for short to medium lengths seeking texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the grooming clay for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount warmed between your palms, then distribute evenly through damp or dry hair depending on the look you want. Use fingers for a tousled, piecey style or a comb for neater, more structured results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork a pea-sized amount between palms to warm product\u003c\/li\u003e\n  \u003cli\u003eFor natural texture, apply to dry hair and scrunch with fingers\u003c\/li\u003e\n  \u003cli\u003eFor defined styles, apply to damp hair and comb into place\u003c\/li\u003e\n  \u003cli\u003eAdd more sparingly—small increments prevent buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this clay clean-formulated and what does that mean?\u003c\/h3\u003e\n\u003cp\u003eThis grooming clay avoids many common synthetic ingredients and is free from parabens, phthalates, SLS\/SLES, mineral oil and synthetic fragrances. The cleaner ingredient profile is meant to reduce exposure to certain additives while relying heavily on plant-derived and mineral components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e92% naturally derived per ISO 16128 criteria\u003c\/li\u003e\n  \u003cli\u003eFormulated without synthetic fragrance, parabens, phthalates, petrolatum\u003c\/li\u003e\n  \u003cli\u003e100% vegan, Certified B Corp, and Leaping Bunny approved\u003c\/li\u003e\n  \u003cli\u003ePart of a men’s range including shampoo, conditioner, and shave cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Grooming Clay is aimed at men who want strong, workable hold and low-shine texture without heavy buildup or artificial fragrance. It suits short to medium hair lengths needing separation and control—ideal for those who restyle during the day, prefer a matte aesthetic, or want products with a higher proportion of naturally derived ingredients. If you’re seeking a versatile clay that plays well with both finger-styling and combed looks, this product offers a balance of durability, flexibility, and a clean formulation.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this clay on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for a more controlled, combed look; use on dry hair for looser, textured styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product leave my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula delivers a matte finish and lightweight feel, avoiding greasy or shiny results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":54587050492243,"sku":"B002CMLS0A","price":60.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/aveda-grooming-clay-front-jar.jpg?v=1786698558","url":"https:\/\/findsworth.co.uk\/products\/aveda-men-pure-formance-grooming-clay-2-5-oz-strong-pliable-hold-matte-finish","provider":"Findsworth","version":"1.0","type":"link"}