{"product_id":"aveda-pure-abundance-volumizing-shampoo-for-fine-hair-6-7-fl-oz-lightweight-gel-to-lather-botanical-volume","title":"Aveda Pure Abundance Volumizing Shampoo for Fine Hair — 6.7 fl oz, Lightweight Gel-to-Lather, Botanical Volume","description":"\u003cp\u003e\u003cstrong\u003eAveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleanser that removes product build-up and excess oil to boost body and lift in fine hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for fine hair that needs noticeable volume without heaviness, this gel-to-lather shampoo clears away residue and oil while imparting a fresh, plant-based aroma. The formula features an amaranth seed extract distilled to peptide-sized molecules that help plump each strand and reduce surface friction, letting hair move with fuller shape. Use it with the matching Volumizing Conditioning Rinse to maximize lift and body.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo increase volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight soft-gel formula transforms into a rich lather that cleanses thoroughly without coating strands. Amaranth seed extract in the botanical volumizing blend helps temporarily thicken hair fibers, while reduced surface friction allows hair to separate and appear fuller.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-gel texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003eBotanical amaranth extract to plump strands\u003c\/li\u003e\n  \u003cli\u003eFormulation targets product build-up and excess oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it remove styling residue and everyday oils?\u003c\/h3\u003e\n\u003cp\u003eYes — the cleansing system is formulated to lift away accumulated product and sebum so roots can regain body and hair looks visibly lighter. It’s effective for routine use and supports styling products working more effectively on fresher hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves build-up from sprays, creams, and serums\u003c\/li\u003e\n  \u003cli\u003eControls excess oil at the scalp without overdrying\u003c\/li\u003e\n  \u003cli\u003eRinse-and-repeat-friendly for deep cleansing days\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and why does aroma matter?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses Aveda’s Pure-Fume aroma, a botanical scent blend that combines jasmine, peppermint, palmarosa and ylang-ylang. The signature fragrance adds an uplifting sensory experience and reinforces the plant-forward identity of the formula without synthetic heavy notes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJasmine and ylang-ylang add floral depth\u003c\/li\u003e\n  \u003cli\u003ePeppermint lends a fresh top note\u003c\/li\u003e\n  \u003cli\u003ePalmarosa provides a balancing, green-floral nuance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage into the scalp to create a thorough lather, then rinse. Repeat if hair feels particularly weighed down and follow with the Pure Abundance Volumizing Conditioning Rinse to lock in added body and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage at roots to lift and clarify\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat when needed\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner for optimal volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Pure Abundance Volumizing Shampoo is tailored for people with fine or limp hair who want cleaner roots, natural-looking lift and a botanical fragrance. It suits anyone seeking a lightweight, plant-forward shampoo that addresses build-up and oil while supporting fuller hair shape; it’s also vegan, B Corp certified and cruelty-free for ethically minded shoppers.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil\/extract , Cananga Odorata Oil\/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is gentle and formulated for fine hair; however, check with your colorist if you have recently processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; repeat washing is fine when hair feels weighed down by product or oil.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":54587012743507,"sku":"B0FL9WY1ZQ","price":57.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/aveda-pure-abundance-front-bottle.jpg?v=1786697608","url":"https:\/\/findsworth.co.uk\/products\/aveda-pure-abundance-volumizing-shampoo-for-fine-hair-6-7-fl-oz-lightweight-gel-to-lather-botanical-volume","provider":"Findsworth","version":"1.0","type":"link"}