{"product_id":"davines-medium-hold-pliable-paste-75-ml-flexible-styling-natural-shine-and-reworkable-texture","title":"Davines medium-hold pliable paste — 75 ml flexible styling, natural shine and reworkable texture","description":"\u003cp\u003e\u003cstrong\u003eDavines This Is A Medium Hold Pliable Paste is a flexible styling paste that gives controlled medium hold while preserving natural shine and hair movement.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday shaping and texture, this pliable paste blends a medium level of control with easy reworkability so styles stay defined without feeling stiff or sticky. Formulated in Parma, Italy, by Davines, it aims to deliver polished definition and natural finish for short to medium hair lengths, while being simple to wash out when you’re ready to change your look.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this paste change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on towel-dried hair for structured shape that remains flexible through the day, or warm it between your palms and apply to dry hair for targeted texture and separation. The paste allows quick reshaping without adding residue or crunch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea- to nickel-sized amount depending on hair density.\u003c\/li\u003e\n  \u003cli\u003eWork through roots to ends for overall control, or focus on tips for piecey texture.\u003c\/li\u003e\n  \u003cli\u003eEasily reworkable with your fingers, no need to rewash after minor adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and styles suit this product best?\u003c\/h3\u003e\n\u003cp\u003eThis medium-hold pliable paste works particularly well on short to medium hair, layered cuts, and styles that require separation or light definition. It’s ideal for textured crops, tousled looks, or softly defined pompadours where movement is important.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine to medium hair seeking light-to-medium control without weight.\u003c\/li\u003e\n  \u003cli\u003eMedium-thick hair for added separation and definition.\u003c\/li\u003e\n  \u003cli\u003eNot intended as a heavy-duty sculpting product for very coarse or extremely long hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the paste for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your hands to soften and distribute the product evenly before applying to hair. For removal, shampoo normally—formula rinses cleanly without leaving sticky buildup, making it simple to switch styles daily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with less product and build as needed to avoid over-application.\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair for shape-setting, on dry hair for defined texture.\u003c\/li\u003e\n  \u003cli\u003eWash out with your regular shampoo; product is designed for easy removal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich styling benefits can I expect without compromising natural look?\u003c\/h3\u003e\n\u003cp\u003eThe paste delivers medium hold with flexible workability, maintaining natural shine and movement rather than creating a rigid finish. It’s formulated to avoid stickiness and heavy residue, so hair feels touchable and looks effortless.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold that lets hair move naturally while holding shape.\u003c\/li\u003e\n  \u003cli\u003eFlexible texture for reworking and restyling throughout the day.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair with natural-looking sheen, not a greasy or matte mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines This Is A Medium Hold Pliable Paste is for anyone seeking everyday versatility in styling—people with short to medium-length cuts, layered styles, or anyone who wants defined texture without stiffness. It’s well suited to users who prefer products crafted with an emphasis on quality and a balanced beauty approach from a brand known for sustainable production in Italy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, PROPYLENE GLYCOL, VP\/VA COPOLYMER, ISOHEXADECANE, CERESIN, HYDROGENATED CASTOR OIL, CETEARETH-20, OLETH -5, CETEARETH-2, RICINUS COMMUNIS SEED OIL \/ RICINUS COMMUNIS (CASTOR) SEED OIL, VINYL CAPROLACTAM\/VP\/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PARFUM \/ FRAGRANCE, POLYACRYLAMIDE, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, C13-14 ISOPARAFFIN, PEG-45M, PPG-15 STEARYL ETHER, CAPRYLHYDROXAMIC ACID, LAURETH-7, GLYCERIN, COPERNICIA CERIFERA CERA \/ COPERNICIA CERIFERA (CARNAUBA) WAX \/ CIRE DE CARNAUBA, LINALOOL, LIMONENE, CITRIC ACID, SILICA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste suitable for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — use a small amount to add texture and medium hold without weighing fine hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make hair sticky or stiff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it provides flexible hold with a natural finish and is formulated to avoid stickiness or rigidity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":54587064680787,"sku":"B00GB8WZN0","price":60.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/davines-medium-hold-paste-front-jar.jpg?v=1786698905","url":"https:\/\/findsworth.co.uk\/products\/davines-medium-hold-pliable-paste-75-ml-flexible-styling-natural-shine-and-reworkable-texture","provider":"Findsworth","version":"1.0","type":"link"}