{"product_id":"dr-jen-super-paste-toothpaste-10-nano-hydroxyapatite-strawberry-fluoride-xylitol-foam-free-daily-paste","title":"Dr Jen Super Paste toothpaste 10% nano-hydroxyapatite Strawberry — fluoride, xylitol, foam-free daily paste","description":"\u003cp\u003e\u003cstrong\u003eDr Jen Super Paste Toothpaste is a dentist-designed daily paste featuring 10% nano-hydroxyapatite, fluoride, and xylitol in a clean, foam-free formula for a polished brushing experience.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis toothpaste blends high-concentration nano-hydroxyapatite with fluoride and natural essential oils to support everyday oral care without harsh additives. Formulated by a practicing dentist, the Super Paste aims to deliver a smooth, non-irritating clean that fits into a regular oral routine. It is free from SLS, sulfates, titanium dioxide, propylene glycol and artificial colors, and is both vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow is Super Paste different from ordinary toothpastes?\u003c\/h3\u003e\n\u003cp\u003eSuper Paste sets itself apart by using a 10% nano-hydroxyapatite concentration, combined with fluoride and xylitol to create a gentle yet effective daily paste. The formula avoids common irritants and synthetic flavors, relying on natural essential oils — and strawberry is offered as a naturally foam-free option for less foaming and a milder brush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10% premium nano-hydroxyapatite for a smooth-feel finish\u003c\/li\u003e\n  \u003cli\u003eIncludes fluoride and xylitol in a balanced daily formula\u003c\/li\u003e\n  \u003cli\u003eSLS-, sulfate-, and titanium-dioxide-free for sensitive mouths\u003c\/li\u003e\n  \u003cli\u003eNatural essential oils, no artificial flavoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect when I use it each day?\u003c\/h3\u003e\n\u003cp\u003eUse Super Paste as you would a regular toothpaste: brush thoroughly, spit out excess, and avoid immediate rinsing to let key ingredients remain on teeth briefly. The texture is designed to feel polished rather than abrasive, with minimal foam for a calmer sensation during brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush twice daily for routine oral care\u003c\/li\u003e\n  \u003cli\u003eDo not rinse immediately; wait ~30 minutes before eating or drinking\u003c\/li\u003e\n  \u003cli\u003eStrawberry variant offers a naturally foam-free experience\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there any ingredients I should know about or avoid?\u003c\/h3\u003e\n\u003cp\u003eThe ingredient list focuses on a clean profile with no SLS, sulfates, propylene glycol, titanium dioxide, or artificial colors. It uses a blend of natural essential oils for flavor rather than synthetic additives, and includes xylitol for sweetness and oral comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sodium lauryl sulfate (SLS) or added sulfates\u003c\/li\u003e\n  \u003cli\u003eNo propylene glycol or artificial dyes\u003c\/li\u003e\n  \u003cli\u003eNatural essential oils instead of synthetic flavors\u003c\/li\u003e\n  \u003cli\u003eContains fluoride and xylitol in a daily-use concentration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow was Super Paste developed and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eDesigned by a practicing dentist, the paste was formulated for everyday use with attention to ingredient safety and usability. Apply a pea-sized amount, brush as normal, spit, and avoid rinsing to maximize the brief contact time of active ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDentist-designed for practical daily use\u003c\/li\u003e\n  \u003cli\u003ePea-sized amount recommended for adults and children as directed\u003c\/li\u003e\n  \u003cli\u003eBrush normally, then spit and delay rinsing or eating\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine twice-daily brushing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Dr Jen Super Paste is intended for people seeking a cleaner ingredient list and a polishing daily paste formulated by a dentist. It suits those who prefer lower-foaming, natural-flavor options and want a toothpaste that avoids common irritants like SLS and artificial dyes. If you look for vegan, cruelty-free oral care with a higher concentration of nano-hydroxyapatite, Super Paste is designed to meet those preferences while fitting into a normal brushing routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this toothpaste every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Super Paste is formulated for daily twice-daily brushing; use a pea-sized amount and avoid rinsing immediately after brushing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain SLS or artificial colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is free of SLS, sulfates, titanium dioxide, propylene glycol, and artificial colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Dr Jen","offers":[{"title":"Default Title","offer_id":54587291074899,"sku":"B0F63JL5BP","price":55.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/dr-jen-super-paste-front-packaging.jpg?v=1786701947","url":"https:\/\/findsworth.co.uk\/products\/dr-jen-super-paste-toothpaste-10-nano-hydroxyapatite-strawberry-fluoride-xylitol-foam-free-daily-paste","provider":"Findsworth","version":"1.0","type":"link"}