{"product_id":"just-nutritive-gray-hair-purple-shampoo-16-oz-sulfate-free-brightening-toner-strengthening-formula","title":"Just Nutritive Gray Hair Purple Shampoo 16 oz — Sulfate-Free Brightening Toner \u0026 Strengthening Formula","description":"\u003cstrong\u003eJust Nutritive Gray Hair Shampoo is a sulfate-free purple shampoo formulated to neutralize brassy yellow tones, brighten gray and silver hair, and strengthen strands without harsh chemicals.\u003c\/strong\u003e\n\n\u003cp\u003eGray and silver hair can develop warm or yellowish undertones from environmental buildup, mineral deposits, and product residues. This 16 oz natural shampoo uses toning pigments plus botanical extracts like clover flower and guava fruit to lift dullness, remove yellowing, and leave hair feeling softer and more manageable. The formula is free of sulfates, parabens, artificial colors, and synthetic fragrances, making it safe for color-treated hair and everyday use when needed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits subtle violet pigments that counteract warm yellow undertones while cleansing away debris that causes discoloration. It also contains natural clarifying properties to help remove mineral buildup from water and styling products without stripping moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet toning pigments to neutralize yellow brassiness\u003c\/li\u003e\n  \u003cli\u003eClarifying action removes mineral and product buildup\u003c\/li\u003e\n  \u003cli\u003eColor-safe, non-stripping base suitable for treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make gray hair feel softer and stronger?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the formula includes botanical extracts known for smoothing and fortifying hair. Regular use helps reduce frizz, improve manageability, and add visible shine so gray strands appear healthier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClover flower extract supports strand strength and resilience\u003c\/li\u003e\n  \u003cli\u003eGuava fruit extract delivers conditioning nutrients and softness\u003c\/li\u003e\n  \u003cli\u003eRinse-clean texture that won’t leave heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed to be color-safe and gentle. It omits sulfates, parabens, artificial dyes, and synthetic fragrances to minimize irritation and preserve salon color while still providing effective toning and cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-and-paraben-free formulation\u003c\/li\u003e\n  \u003cli\u003eNo artificial coloring or added fragrance\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or weekly use depending on toning needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it to maintain gray tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity and how quickly brassiness returns. Use once or twice a week as a maintenance toning shampoo; increase to every wash for stronger correction, then alternate with a moisturizing shampoo as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight brassiness: once weekly to maintain tone\u003c\/li\u003e\n  \u003cli\u003eModerate brassiness: 1–2 times per week\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo suits anyone with natural gray, silver, highlighted, or color-treated light hair seeking to counteract yellowing and restore shine without harsh ingredients. It’s ideal for people who prefer plant-based extracts and want a gentle, color-safe option to clarify, tone, and soften hair while minimizing chemical exposure.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dyed silver or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to tone and clarify without stripping salon color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 1–3 minutes for maintenance toning; extend slightly for deeper correction, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Just Nutritive","offers":[{"title":"Default Title","offer_id":54587085455699,"sku":"B01IPNWC3G","price":55.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/just-nutritive-bottle-front.jpg?v=1786699186","url":"https:\/\/findsworth.co.uk\/products\/just-nutritive-gray-hair-purple-shampoo-16-oz-sulfate-free-brightening-toner-strengthening-formula","provider":"Findsworth","version":"1.0","type":"link"}