{"product_id":"laura-geller-new-york-tinted-hydrating-jelly-balm-lip-balm-plum-happy-vegan-squalane-vitamin-e","title":"LAURA GELLER NEW YORK Tinted Hydrating Jelly Balm Lip Balm — Plum Happy, Vegan Squalane + Vitamin E","description":"\u003cp\u003e\u003cstrong\u003eLAURA GELLER NEW YORK Jelly Balm Tinted Hydrating Lip Balm in Plum Happy is a buildable, hydrating lip balm that adds sheer-to-medium plum color while locking in moisture for comfortable, non-feathering wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted balm pairs a cushiony, semi-shine finish with skin-softening ingredients like squalane and Vitamin E to hydrate and protect dry lips. Handmade in Italy and formulated vegan and cruelty-free, Plum Happy gives a flattering berry shade you can wear alone or layer for more intensity. The texture glides on smoothly without sticky residue and resists bleeding into fine lines, making it versatile for daytime errands or evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Plum Happy keep lips hydrated without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on lightweight, skin-like emollients that seal in moisture without tackiness. Squalane mimics lip lipids for fast softening, while Vitamin E adds antioxidant support and helps maintain barrier function.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane for long-lasting, non-greasy hydration\u003c\/li\u003e\n  \u003cli\u003eVitamin E to nourish and help protect from environmental stressors\u003c\/li\u003e\n  \u003cli\u003eCushiony texture that spreads evenly without clumping\u003c\/li\u003e\n  \u003cli\u003eLeaves a semi-shine finish rather than a heavy gloss\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of color payoff can I expect from one swipe?\u003c\/h3\u003e\n\u003cp\u003eOne application delivers a sheer, flattering plum tint ideal for a natural look; additional layers build to a medium, more pronounced berry hue. The formulation is crafted to deposit color evenly for predictable buildability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer first swipe for subtle everyday color\u003c\/li\u003e\n  \u003cli\u003eLayerable to medium opacity for a bolder appearance\u003c\/li\u003e\n  \u003cli\u003eNo feathering or migration into lip lines\u003c\/li\u003e\n  \u003cli\u003eWorks on a range of skin tones with a universally flattering plum\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this balm stay put through talking, coffee, or masks?\u003c\/h3\u003e\n\u003cp\u003eThe Jelly Balm gives a semi-shine, non-sticky finish designed to remain where applied longer than typical balms. While not transfer-proof like a matte stain, it resists bleeding and maintains comfort through everyday activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight formula limits migration and feathering\u003c\/li\u003e\n  \u003cli\u003eSemi-shine finish balances wearability and transfer control\u003c\/li\u003e\n  \u003cli\u003eComfortable for repeated daily use and touch-ups\u003c\/li\u003e\n  \u003cli\u003eIdeal for quick reapplication without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Plum Happy suitable for sensitive or vegan beauty routines?\u003c\/h3\u003e\n\u003cp\u003eYes—this lip balm is vegan and cruelty-free, handmade in Italy with a focus on gentle, nourishing ingredients. Its formula is free from heavy waxy textures, making it comfortable for many who prefer mild cosmetics. As with any cosmetic, patch test if you have known sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n  \u003cli\u003eGentle, non-drying ingredients suitable for daily wear\u003c\/li\u003e\n  \u003cli\u003eHandmade in Italy to consistent quality standards\u003c\/li\u003e\n  \u003cli\u003eSimple application for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: LAURA GELLER NEW YORK Jelly Balm Tinted Hydrating Lip Balm in Plum Happy is ideal for anyone seeking a hydrating, buildable lip color with a semi-shine finish—perfect for people who want effortless plum tones without heavy texture. Choose this balm if you want a daily wearable berry shade that softens lips, resists feathering, and fits vegan or cruelty-free beauty preferences. It’s a good pick for commuters, busy parents, and anyone who prefers low-fuss color that layers easily from subtle to more dramatic looks.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shades of coverage does Plum Happy offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Plum Happy goes from sheer to medium—one swipe is subtle; layering gives a bolder berry finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this balm suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formula is gentle, vegan, and non-drying, but patch-test first if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":54595116204371,"sku":"B0FHXSKMF3","price":47.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/laura-geller-plum-happy-front-packaging.jpg?v=1786791155","url":"https:\/\/findsworth.co.uk\/products\/laura-geller-new-york-tinted-hydrating-jelly-balm-lip-balm-plum-happy-vegan-squalane-vitamin-e","provider":"Findsworth","version":"1.0","type":"link"}