{"product_id":"tower-28-swipe-serum-hydrating-concealer-6-0-medium-light-neutral-0-22-oz-hydrating-buildable-coverage","title":"Tower 28 Swipe Serum Hydrating Concealer — 6.0 Medium\/Light Neutral (0.22 oz) | Hydrating, Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer in 6.0 Medium\/Light Neutral is a lightweight, serum-like concealer that delivers medium-to-buildable coverage to blur dark circles, redness, and blemishes while hydrating delicate skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hybrid skincare-makeup formula combines the dewy glide of a serum with pigment power that evens tone without settling into fine lines or accentuating dry patches. Enriched with hyaluronic acid and centella asiatica, Swipe Serum is designed for sensitive and dry-prone skin types that want reliable camouflage plus soothing hydration. Shade 6.0 (IE) reads as a medium tone with light neutral undertones, making it suitable for many medium-light complexions seeking a natural finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum give coverage without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eInstead of relying on heavy waxes or thick fillers, this concealer uses serum-like emollients and finely milled pigments that distribute evenly for a natural look. The texture is cream-to-fluid, so it layers cleanly for increased opacity without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-buildable coverage that conceals dark circles and discoloration\u003c\/li\u003e\n  \u003cli\u003eFluid, gliding formula that avoids a cakey finish\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments for smoother pigment laydown\u003c\/li\u003e\n  \u003cli\u003eNatural, skin-like finish that blends effortlessly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes hydrating and calming ingredients chosen to respect reactive or parched skin. It’s non-comedogenic and formulated to minimize irritation while supporting surface moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides lightweight hydration\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness-prone areas\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and suitable for blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eGlides without clinging to dry patches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the built-in applicator to swipe directly on dark circles or spots, then blend with fingers, a brush, or sponge. For longer wear, set gently with a translucent powder; for under-eye brightening, try one shade lighter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto target areas with applicator tip\u003c\/li\u003e\n  \u003cli\u003eBlend outward with your preferred tool\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of GetSet Powder for extended hold\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade to brighten the under-eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the formula skin-friendly beyond coverage?\u003c\/h3\u003e\n\u003cp\u003eThe pigments are coated with an amino acid (lysine) to help pigment adhere smoothly and reduce flakiness, while skin-supporting actives work beneath the surface. The result is makeup that visually corrects while contributing to a hydrated, comfortable skin feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments reduce texture cling and flaking\u003c\/li\u003e\n  \u003cli\u003eHydrators maintain a dewy, flexible finish\u003c\/li\u003e\n  \u003cli\u003eMinimal pore-clogging ingredients to reduce breakouts\u003c\/li\u003e\n  \u003cli\u003eDermatologically inspired formulation for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 Swipe Serum Hydrating Concealer in 6.0 Medium\/Light Neutral suits anyone with medium-light skin tones seeking a fuss-free, skin-first concealer. It’s ideal for people with sensitive, dry, or blemish-prone skin who want medium, buildable coverage that looks like skin rather than heavy makeup. If you want an everyday concealer that hydrates, hides imperfections, and layers easily under powder or on its own, Swipe Serum was formulated with those needs in mind.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid and centella asiatica and is non-comedogenic, formulated for sensitive and dry-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage or use it as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Coverage is buildable; use a shade lighter to brighten under eyes and set with powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":54595100016979,"sku":"B0CFWX4FHQ","price":47.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/tower28-swipe-serum-front-packaging.jpg?v=1786790786","url":"https:\/\/findsworth.co.uk\/products\/tower-28-swipe-serum-hydrating-concealer-6-0-medium-light-neutral-0-22-oz-hydrating-buildable-coverage","provider":"Findsworth","version":"1.0","type":"link"}