{"product_id":"tower-28-swipe-serum-hydrating-concealer-7-0-medium-neutral-0-22-oz-buildable-coverage-hyaluronic-hydration","title":"Tower 28 Swipe Serum Hydrating Concealer 7.0 Medium\/Neutral — 0.22 oz, buildable coverage \u0026 hyaluronic hydration","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer in 7.0 Medium\/Neutral is a lightweight, skin-loving concealer that glides on like a serum yet delivers medium to buildable coverage to camouflage dark circles, redness, and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive and dry-prone skin, this 0.22 oz formula blends skincare actives with color pigments to create a natural, smooth finish. Hyaluronic acid and centella asiatica hydrate and calm while lysine-coated pigments help the product sit evenly on skin. The shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, suitable for evening and spot-correcting many medium complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum feel and apply on skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a fluid-creamy serum that spreads effortlessly without tugging or settling into fine lines. It gives immediate coverage that can be layered for more opacity while maintaining a lightweight, breathable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlide-like applicator for precise swipes\u003c\/li\u003e\n  \u003cli\u003eBlends smoothly with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eDoes not cake or cling to dry patches\u003c\/li\u003e\n  \u003cli\u003eNatural skin-like finish suitable for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula was created with sensitive skin in mind, using calming and hydrating ingredients rather than harsh irritants. It’s non-comedogenic and lightweight, so it won’t exacerbate breakouts or irritation when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides hydration without heaviness\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic for minimal pore congestion risk\u003c\/li\u003e\n  \u003cli\u003eSuitable for dry, combination, and reactive skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do the pigments and skincare actives in the concealer work together?\u003c\/h3\u003e\n\u003cp\u003ePigments are coated with lysine, an amino-acid-based ingredient that helps the color lay down evenly and reduces the appearance of flaking. At the same time, hyaluronic acid draws moisture into the skin and centella helps calm inflammation, so the product both corrects and supports skin health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments promote smooth, even coverage\u003c\/li\u003e\n  \u003cli\u003eSkincare actives hydrate and reduce visible irritation\u003c\/li\u003e\n  \u003cli\u003eBalances corrective color with nourishing ingredients\u003c\/li\u003e\n  \u003cli\u003eLight-reflective finish keeps concealed areas looking natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the built-in applicator to place product directly where you need coverage, then blend gently. Set with a light dusting of powder for extended wear, or choose a shade one tone lighter to brighten under the eyes without masking skin texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly on dark circles, redness, or spots\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertip, brush, or sponge for seamless finish\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder for longer wear\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade as an under-eye brightener if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis concealer is ideal for people who want coverage that behaves like skincare: those with sensitive, dry, or combination skin who dislike heavy, cakey concealers. It fits daily routines for minimalists who need quick, effective spot correction and for makeup lovers who layer products without sacrificing comfort. If you prefer formulas that merge active ingredients with reliable coverage and a skinlike finish, Tower 28 Swipe Serum Hydrating Concealer in 7.0 Medium\/Neutral is formulated to meet those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid and centella to hydrate and calm and is non-comedogenic for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe Serum to brighten under eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a shade one tone lighter and blend gently to achieve under-eye brightening without heavy texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":54595100049747,"sku":"B0CFWVJS6D","price":47.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/tower-28-swipe-serum-front-packaging.jpg?v=1786790785","url":"https:\/\/findsworth.co.uk\/products\/tower-28-swipe-serum-hydrating-concealer-7-0-medium-neutral-0-22-oz-buildable-coverage-hyaluronic-hydration","provider":"Findsworth","version":"1.0","type":"link"}