{"product_id":"tower-28-swipe-serum-hydrating-concealer-shade-2-0-fair-neutral-cool-0-22-oz-hydrating-medium-buildable-coverage","title":"Tower 28 Swipe Serum Hydrating Concealer — Shade 2.0 Fair\/Neutral Cool, 0.22 oz, hydrating medium-buildable coverage","description":"\u003cp\u003e\u003cstrong\u003eSwipe Serum Hydrating Concealer by Tower 28 is a lightweight, serum-feel concealer that delivers medium-buildable coverage to blur dark circles, redness, and blemishes while hydrating sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to blend the benefits of skincare with makeup performance, this 0.22 oz concealer uses hyaluronic acid and centella asiatica to hydrate and soothe while pigments coated in lysine help prevent flaking and support a smooth finish. Shade 2.0 (BU) is a light tone with neutral-cool undertones made to brighten and even skin without looking cakey or settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum feel on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula glides on like a serum rather than a heavy cream, minimizing tugging and clinging to dry patches. Its lightweight base and hyaluronic acid deliver immediate hydration for a fresh, natural appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-minded for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eContains hyaluronic acid to add moisture and plumpness\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica calms irritation and reduces visible redness\u003c\/li\u003e\n  \u003cli\u003eSerum-like texture for easy blending without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish should I expect?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum offers medium, buildable coverage that can be layered for fuller concealment without feeling mask-like. The result is a natural, skin-like finish that blurs imperfections while maintaining a breathable look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium coverage that builds toward full where needed\u003c\/li\u003e\n  \u003cli\u003eNatural finish that avoids a powdery or cakey appearance\u003c\/li\u003e\n  \u003cli\u003ePigments coated in lysine reduce flaking and improve skin texture\u003c\/li\u003e\n  \u003cli\u003eWorks well under powder like GetSet for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe directly onto dark circles, discoloration, or spots, then blend with fingers, brush, or sponge. For longer wear, lightly set with a translucent powder and choose a shade one step lighter if you want added under-eye brightening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the applicator to target areas\u003c\/li\u003e\n  \u003cli\u003eBlend out seamlessly with fingertip warmth or a damp sponge\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend longevity without dulling finish\u003c\/li\u003e\n  \u003cli\u003eUse one shade lighter for extra under-eye illumination\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare-makeup benefits are built into the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond coverage, the concealer incorporates skin-friendly actives to support a healthier-looking eye area. Ingredients are chosen to hydrate, calm, and reduce the appearance of flaking so makeup sits more smoothly over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments for smoother application and less flaking\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts and retains moisture in skin\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica helps soothe and visibly reduce redness\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for blemish-prone complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Hydrating Concealer is aimed at people who want effective, buildable coverage without sacrificing hydration—especially those with sensitive, dry, or combination skin who prefer makeup that reads like skin. If you need a concealer that brightens under eyes, camouflages spots, and works cooperatively with skincare, this shade 2.0 fair neutral-cool offers a light, neutral-cool option that blends easily into cool-toned complexions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 2.0 BU the right pick for cool undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Shade 2.0 BU is light with neutral-cool undertones, well suited for fair skin that needs subtle brightening without warmth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer clog pores or irritate sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is non-comedogenic and formulated with soothing centella, designed for sensitive and blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":54595099918675,"sku":"B0CFWJ9Z4T","price":47.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/tower28-front-packaging.jpg?v=1786790785","url":"https:\/\/findsworth.co.uk\/products\/tower-28-swipe-serum-hydrating-concealer-shade-2-0-fair-neutral-cool-0-22-oz-hydrating-medium-buildable-coverage","provider":"Findsworth","version":"1.0","type":"link"}