{"product_id":"virtue-full-shampoo-voluminizador-para-cabello-fino-8-oz-sin-sulfatos-y-alpha-keratin-60ku-para-mas-cuerpo","title":"VIRTUE Full Volumizing Shampoo for Fine Hair, 8 fl oz — Sulfate-Free, Keratin-Infused Lift","description":"\u003cstrong\u003eVIRTUE Full Shampoo is a lightweight, sulfate-free cleanser formulated to lift roots and add visible volume to fine, limp hair without weighing strands down.\u003c\/strong\u003e\n\n\u003cp\u003eThis volumizing shampoo from VIRTUE uses a patented keratin protein to strengthen and plump individual strands while removing oil and build-up with a gentle, airy lather. Designed to be safe for color- and chemically-treated hair, the formula aims to create lasting body from root to tip while rinsing clean and preserving hair health.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create noticeable volume?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full Shampoo contains Alpha Keratin 60ku, a bioengineered protein that integrates with each fiber to improve thickness and resilience. The lightweight formula coats strands without adding heavy residue, so hair lifts at the roots and appears denser overall.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps build strand structure for fuller-looking hair.\u003c\/li\u003e\n  \u003cli\u003eWeightless foaming action removes oil that flattens roots.\u003c\/li\u003e\n  \u003cli\u003eFormulation avoids heavy silicones so body lasts after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strip color or damage treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is crafted to be gentle on color- and chemically-treated hair: it cleans without harsh sulfates that can fade dye or dry processed strands. Continued use supports strand health because the keratin-derived protein works from the inside out to reinforce hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to minimize color fade.\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, phthalates, synthetic dyes — kinder to treated hair.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation for conscientious users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel to use?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a fresh citrus-floral blend with bright lemon notes, leafy green accents, white pear nuances and a touch of spearmint for a clean, uplifting finish. In the shower the shampoo produces a light, lacy foam that rinses away without leaving hair stiff or sticky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshing citrus-floral fragrance with pear and spearmint highlights.\u003c\/li\u003e\n  \u003cli\u003eAiry lather that rinses thoroughly and leaves no heavy film.\u003c\/li\u003e\n  \u003cli\u003eDesigned for a weightless texture that supports styling volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum lift, apply to wet hair and focus the product at the roots and mid-lengths, then emulsify into a gentle lather and rinse thoroughly. Pairing with VIRTUE Full Conditioner can enhance manageability and help maintain the fuller feel between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, concentrate at roots and mid-lengths, lather gently.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid residue that can weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eUse with the matching conditioner for added detangling and thickness benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone with fine, limp, or thinning-looking hair seeking lightweight lift and improved strand density, including people with color-treated or chemically processed hair. VIRTUE Full Shampoo suits users who prefer sulfate-free, cruelty-free products and want a salon-backed formula that enhances body without sacrificing softness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and formulated to be gentle on color- and chemically-treated hair while helping preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo frequency; for most people that’s 2–4 times weekly, adjusting based on oiliness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":54585172001107,"sku":"B07PW9JWCL","price":73.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1095\/4257\/2371\/files\/virtue-full-champu-frontal.jpg?v=1786666726","url":"https:\/\/findsworth.co.uk\/products\/virtue-full-shampoo-voluminizador-para-cabello-fino-8-oz-sin-sulfatos-y-alpha-keratin-60ku-para-mas-cuerpo","provider":"Findsworth","version":"1.0","type":"link"}