Tower 28 Swipe Serum Hydrating Concealer in 3.0 Light/Warm Peach is a serum-like, hydrating concealer that delivers medium-buildable coverage to blur dark circles, redness, and blemishes while feeling lightweight on skin. Designed to sit between skincare and makeup, this hybrid concealer combines hydrating ingredients...

LAURA GELLER's Kajal Longwear Kohl Eyeliner Pencil in Soft Black is a creamy, ultra-pigmented kohl pencil that glides on smoothly for precise liner, smudged smoky looks, or as a cream eyeshadow and stays put all day. This versatile, chubby kajal pencil combines a richly...

Prime Prometics PrimeLash Mascara in Brown is a hypoallergenic, nutrient-enriched mascara designed to give mature lashes visible lift, volume and length in two clean coats without clumping or irritation. Developed with feedback from over a thousand women aged 50+, PrimeLash addresses the common challenges...

Prime Prometics PrimeLash Mascara in Blue is a volumizing, lengthening mascara formulated and tested with mature women to give defined, lifted lashes in two clean coats. Designed specifically for women over 50, this Prime Prometics formula combines a careful, nutrient-enriched base with a precision...

Prime Prometics PrimeLash Mascara for Older Women is a hypoallergenic, vitamin-enriched mascara that adds visible length and volume in two clean coats while nourishing thinning lashes. Designed in collaboration with over 1,200 mature women, PrimeLash addresses age-related lash concerns with a gentle, non-clumping formula...

Erborian Color Correcting CC Cream Doré is a lightweight, skincare-first color corrector that adapts to medium‑tan skin tones to blur, hydrate, and brighten with SPF 25 protection. Blending Korean skincare know-how with beauty coverage, this 0.5 oz CC cream uses encapsulated pigments and Centella...

LAURA GELLER NEW YORK Ideal Fix Eye Concealer for Mature Skin in Light is a buildable, anti‑aging liquid concealer designed to hide dark circles and smooth fine lines without settling or caking. This lightweight formula was created specifically for women over 40 who want...

LAURA GELLER NEW YORK Ideal Fix Eye Concealer in Medium is a buildable, anti-aging liquid concealer formulated to cover dark circles and imperfections without settling into fine lines. This lightweight, full-coverage concealer was created with mature skin in mind: it blends smoothly, resists creasing,...

Erborian CC Red Correct is a lightweight green color-correcting cream that transforms to a natural beige to visibly neutralize redness while hydrating and protecting skin with SPF 25. Designed at the intersection of skincare and makeup, this illuminating CC cream uses encapsulated green pigments...

Erborian CC Cream Clair is a lightweight, skincare-first color-correcting cream that adapts to fair skin tones to blur, hydrate and brighten with SPF25 protection. Blending Korean skincare science with makeup benefits, this Erborian CC Cream uses encapsulated pigments and Centella Asiatica to even out...

TIRTIR Mask Fit Red Cushion Foundation is a lightweight, buildable Korean cushion that delivers medium-to-full, satin-glow coverage while feeling skin-like and longwearing. Designed as the first Korean cushion with an extensive shade range, TIRTIR’s Mask Fit Red Cushion blends comfortable coverage with skincare-focused ingredients...

Anastasia Beverly Hills Brow Wiz is an ultra-slim, retractable eyebrow pencil designed to draw hair-like strokes for defined, natural-looking brows with built-in blending. Whether you’re filling sparse areas, framing your face, or refining the arch, this best-selling micro-tip pencil gives professional-style control in a...

LAURA GELLER Kajal Longwear Kohl Eyeliner Pencil in Deep Black is a creamy, ultra-pigmented kohl pencil that glides on smoothly for lasting definition, bold color, and easy smudging or precise lining. Designed to give you both intense liner and soft, smoky lid color from...

Farmacy Green Clean Cleansing Balm is a meltaway oil-to-milk makeup remover that dissolves waterproof makeup, SPF and longwear foundation while nourishing skin with super greens and papaya. Fast, effective and gentle, this 50ml cleansing balm transforms from a solid balm into a silky oil...

stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip in Intense Black is an ultra-precise, long-wearing liquid liner with a superfine tip designed for controlled, smudge-resistant definition. This micro-tip pen refines the brand’s best-selling waterproof formula into an even finer point so you...

LAURA GELLER Baked Balance-n-Glow Illuminating Powder Foundation Porcelain is a marbleized baked powder that combines lightweight foundation coverage with a subtle, skin-like highlight for a radiant yet natural finish. This single-pan formula blends LAURA GELLER’s Baked Balance-n-Brighten pigments with ribbons of signature baked highlighter...

tarte maneater mascara is an ultra-creamy, cruelty-free mascara that delivers instant extreme curl, massive volume and clinically proven length with 16-hour wear. Designed for bold, lifted lashes without flaking or clumping, this full-size black mascara uses a custom 500+ bristle brush and a conditioning...

Anastasia Beverly Hills Brow Wiz is an ultra-slim, retractable eyebrow pencil designed to create hairlike strokes and sharply define brows with professional precision. Lightweight and travel-ready, this bestselling eyebrow pencil pairs a 1mm precision tip with a built-in spoolie so you can sketch, shape,...

Anastasia Beverly Hills Brow Definer is a retractable, triangular-tipped eyebrow pencil that defines, fills and textures brows for a natural professional finish. Designed to be an all-in-one eyebrow tool, the Brow Definer combines a uniquely shaped tip with a blendable wax-pigment formula and an...

Anastasia Beverly Hills Brow Definer is a retractable triangular eyebrow pencil that outlines, fills, and mimics hair with three edge sizes for natural, long-wearing brows. Designed to simplify brow routines, this all-in-one pencil pairs a uniquely shaped tip with a smooth wax-pigment formula and...