ATTITUDE Kids 2-in-1 Shampoo & Body Wash — Watermelon & Coco, 946 ml, EWG-Verified 97% Natural

ATTITUDE Kids Shampoo and Body Wash is a gentle, EWG Verified 2‑in‑1 cleanser that combines watermelon and coconut-inspired fragrance with 97% naturally derived ingredients for everyday hair and body care.

This 32 fl oz bottle delivers a family-friendly shampoo and body wash formulated for delicate skin. Dermatologically tested and free from silicones and SLES, the product features blueberry leaf extract to soothe and a creamy lather that rinses clean. Packaged in a recyclable HDPE #2 bottle and compatible with eco-refill options, it supports a lower‑waste bath routine while remaining vegan and plant‑ and mineral‑based.

How does this 2‑in‑1 shampoo and body wash work for kids?

The formula is designed to simplify bathing by cleansing hair and skin in one step without stripping moisture. It creates a gentle, creamy lather that removes everyday dirt and grime while maintaining the scalp’s natural balance. Because it’s free from harsh surfactants and silicones, it’s suitable for routine use on children and adults who prefer mild cleansing.

• 2‑in‑1 cleanser for hair and body saves time during bath routines
• Rich, creamy lather from plant‑based ingredients for easy rinsing
• Formulated without SLES and silicones to reduce irritation risk
• Dermatologically tested for compatibility with sensitive skin

What ingredients make it safer and more natural?

ATTITUDE’s kids wash is made with 97% naturally derived ingredients, blending plant and mineral sources rather than synthetic chemicals. It carries the EWG VERIFIED mark, meaning ingredients meet strict health and transparency standards set by the Environmental Working Group. The formula avoids controversial additives while including blueberry leaf extract for its calming profile.

• EWG VERIFIED ingredients meet independent safety and transparency criteria
• 97% naturally derived content from plant and mineral origins
• Free from silicones and SLES—cleaner surfactant choices
• Vegan formulation with no animal-derived components

What does the scent profile look like and how long does it last?

The fragrance blends sweet watermelon top notes with soft coconut and gentle jasmine accents for a light, playful aroma that appeals to kids. It’s formulated to be noticeable during bath time but not overpowering after rinsing. The scent lingers subtly on skin and hair, making it pleasant for everyday use without heavy perfume residues.

• Top note: sweet watermelon for a bright, fruity opening
• Heart notes: jasmine provides a mild floral warmth
• Base impression: coconut lends a soft, creamy finish
• Designed for light, short‑lived scent that won’t overwhelm

How does the packaging support sustainability and reuse?

The product arrives in a recyclable HDPE #2 bottle that can be recycled through many municipal programs or repurposed at home. ATTITUDE offers an FSC‑certified cardboard eco‑refill designed to reduce single‑use plastic when used to top up the pump bottle. This approach lowers plastic waste and provides a cost‑effective way to maintain the same clean formula.

• Large 32 fl oz size reduces frequency of repurchase
• Recyclable HDPE #2 bottle compatible with curbside recycling
• Refillable option available in eco‑refill packaging to cut plastic use
• Vegan and plant‑based formulation aligns with eco‑friendly choices

Who is this for: Families and caregivers seeking a mild, multipurpose bath cleanser for children that balances gentle performance with cleaner ingredients. It suits parents who prioritize EWG‑verified formulations, prefer plant‑based or vegan products, and want a recyclable, refillable option for everyday hair and body care. Also a good pick for adults who favor light scents and gentle, dermatologically tested formulas.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Inulin, Vaccinium Myrtillus (Blueberry) Leaf Extract, Dimethyl Heptenal*, Gamma-Decalactone*, Maltol*, Triethyl Citrate*, Vanillin*, *Fragrance (Parfum). Our products are constantly evolving. Please refer to the product packaging for our most accurate ingredient list.