ATTITUDE Liquid Laundry Detergent — Summer Berries, 67.6 fl oz, Plant-Based HE Formula, 40 Loads

ATTITUDE Liquid Laundry Detergent is a plant-derived, EWG Verified, HE-compatible liquid soap that gently cleans and scents up to 40 loads with a summer berries fragrance.

Designed for households that want powerful cleaning without harsh chemicals, this 67.6 fl oz bottle delivers 40 loads of laundry care using 98% naturally derived ingredients. The formula is free of bleach, SLS/SLES, colorants, alcohol, and formaldehyde, and carries the EWG VERIFIED mark—an independent verification that the ingredients meet strict health criteria. It is vegan and cruelty-free, works in all water temperatures, and is safe for both whites and colors.

How well does this detergent clean everyday stains and odors?

ATTITUDE's formula targets common soils like sweat, food, and grease while preserving fabric appearance. It balances natural-derived surfactants and cleaning boosters to lift stains and neutralize odors without relying on aggressive synthetic solvents.

• Effective on laundry soils including light grease, body oils, and food residues
• Safe for regular use on towels, sheets, activewear, and delicates
• Formulated to remove odors rather than just mask them

Is the detergent safe for high-efficiency (HE) machines and all water temperatures?

Yes—the liquid is HE compatible and formulated to perform in both standard and high-efficiency washers. It dissolves cleanly in cold, warm, or hot water, helping maintain machine efficiency and reducing residue build-up on fabrics.

• Low-sudsing formula for HE washers
• Works in cold water to save energy while still cleaning effectively
• Rinses easily to avoid buildup on clothes and appliances

What does EWG VERIFIED mean for this product?

EWG VERIFIED indicates the product’s ingredients and formulation meet Environmental Working Group standards for health and transparency. This verification means the detergent is free from several concerning chemicals and that ATTITUDE discloses ingredient information for informed choices.

• Certified free of bleach, SLS/SLES, colorants, alcohol, and formaldehyde
• Ingredient transparency to support safer product selection
• Independent review and verification by EWG standards

How strong is the Summer Berries scent and will it linger on clothes?

The Summer Berries fragrance blends juicy berry top notes with floral and violet undertones to give laundry a fresh, lightly scented finish. It’s designed to leave a pleasant aroma without overpowering; scent longevity is moderate and suitable for bedding, clothing, and linens.

• Balanced berry and floral scent profile
• Subtle, not overpowering—ideal for sensitive noses
• Leaves laundry smelling fresh while avoiding heavy perfume residues

Who is this for? ATTITUDE Liquid Laundry Detergent is well suited to people who want a plant-based, independently verified cleaner that performs in HE machines and across fabric types. It appeals to those prioritizing ingredient transparency, vegan and cruelty-free credentials, and a pleasant, moderate fragrance—ideal for families, eco-conscious households, and anyone switching away from harsher chemical detergents.

Ingredients

<5% anionic surfactants / agents de surface anioniques (sodium coco sulfate), <5% non-ionic surfactants / agents de surface non-ioniques (lauryl glucoside, caprylyl glucoside, myristyl glucoside). Contains also / Contient aussi : Aqua / Water / Eau, Sodium Chloride, Citric Acid, Sodium Benzoate, Sodium Gluconate, Potassium Sorbate, Glycerin, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Camellia Sinensis (Tea) Leaf Extract, Limonene, Coumarin, Geraniol, Beta-Ionone*, Dihydrocitronellol*, Gamma-Nonalactone*, Gamma-Undecalactone*, Methyldihydrojasmonate*, *fragrance (Parfum)Disclaimer: Formulations can be optimized and ingredients may vary.