Aveda Botanical Repair Strengthening Shampoo, 6.7 fl oz — Bond-Building, Silicone-Free Strengthener

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, plant-forward cleanser that helps strengthen and repair damaged hair while removing build-up and pollution.

This shampoo is designed as the first step in Aveda's Botanical Repair regimen, combining bond-building technology with 94% naturally derived ingredients to gently cleanse all hair types. It targets weakened strands by supporting internal hair structure and lifting away excess sebum, product residue, and environmental grime without sulfates or silicones. The formula is enriched with Aveda’s signature Pure-Fume aroma, blending certified organic ylang-ylang, rose, marjoram and other floral and plant essences for a calming sensory experience.

How does this shampoo strengthen and repair damaged hair?

The formula works by supporting bonds within the hair fiber and improving surface condition over time, especially when paired with the Botanical Repair Strengthening Conditioner. Instead of coating hair with silicones, it uses plant-derived and non-petroleum ingredients to nourish and fortify strands from the inside out.

• Bond-supporting technology to improve hair resilience
• Silicone-free formulation avoids heavy build-up
• Removes pollution and product residue that can weaken hair
• Safe for color-treated and chemically processed hair

Will it gently cleanse without stripping natural oils?

Yes — this shampoo is formulated to remove excess sebum, styling product build-up, and pollutants while preserving hair’s natural moisture balance. It uses milder cleansing agents than harsh sulfates, making it suitable for frequent use and for hair that needs careful handling.

• Mild surfactants replace SLS/SLES for gentler cleansing
• Helps maintain scalp and strand hydration
• Ideal for daily or regular washing routines

Is the product suitable for my hair type and color treatments?

Aveda Botanical Repair Strengthening Shampoo is formulated for all hair textures and types, including chemically treated and color-treated hair. Because it’s free from silicones, mineral oil, and sulfates, it cleanses without dulling color or leaving residue that can weigh hair down.

• Works on straight, wavy, curly and coily textures
• Safe for salon color and chemical services
• Helps improve manageability and shine

What scent and ingredient standards does this shampoo follow?

The product carries Aveda’s Pure-Fume scent profile, a blend of certified organic and pure essences such as ylang-ylang, rose and marjoram. It follows clean formulation guidelines — free from parabens, phthalates, petrolatum, and synthetic fragrances — and is 94% naturally derived by ISO 16128 standards.

• Pure-Fume aroma with certified organic botanicals
• Formulated without animal-derived ingredients or gluten
• Free from silicones, sulfates, parabens and synthetic fragrance

Who is this for? If your hair shows signs of damage from heat, chemical services, styling, or environmental exposure and you want a gentler, plant-forward cleanser that supports strand strength, this shampoo is a suitable first step. It’s aimed at users seeking a clean-rinsing, silicone-free option compatible with color-treated and textured hair who prefer formulas grounded in botanicals and fewer synthetic additives.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.