Aveda Invati Ultra Advanced Exfoliating Shampoo Light — 6.7 fl oz, for Fine to Medium Thinning Hair, Scalp-Exfoliating

This lightweight shampoo is the first product in Aveda's Invati Ultra Advanced 4-step regimen and is formulated for fine to medium hair with a normal to oily scalp. It uses wintergreen-derived salicylic acid to help clear pore-clogging oil and environmental buildup while a babassu-derived surfactant creates a mild, foamy lather that rinses clean. When used as part of the full Invati Ultra Advanced system—shampoo, conditioner, scalp serum, and leave-in treatment—the regimen has shown a reduction in hair loss due to breakage in testing.

How does this shampoo cleanse without stripping hair?

The formula pairs a gentle babassu-derived cleansing agent with wintergreen-derived salicylic acid to lift oil and debris without harsh surfactants. You get a light froth that clarifies roots while leaving strands manageable and shiny.

• Babassu-derived surfactant for mild, non-irritating lather
• Wintergreen-derived salicylic acid to exfoliate the scalp surface
• Formulated to rinse clean and avoid heavy residue

Will this help reduce hair loss and strengthen strands?

As the first step in the Invati Ultra Advanced 4-step system, this exfoliating shampoo helps prepare the scalp and hair so follow-up products can perform effectively. In lab testing of the full four-step regimen, hair loss due to breakage was reduced by 77% compared to baseline.

• Use with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment
• Supports thicker-looking hair by reducing breakage from styling and grooming
• Helps hair appear shinier and healthier when paired with the system

What hair and scalp types is this product best for?

This light exfoliating shampoo is optimized for fine to medium thinning hair and suits scalps that trend normal to oily. If your hair is medium to thick, Aveda offers a Rich version designed for heavier textures.

• Recommended: fine to medium thinning hair
• Scalp type: normal to oily
• Alternate: choose the Rich formula for medium to thick hair

Which ingredients are excluded and why does that matter?

Aveda formulated this shampoo without common synthetic additives to minimize potential irritants and align with cleaner beauty preferences. It is free of silicones, SLS/SLES, parabens, phthalates, mineral oil, and several other ingredients customers often avoid.

• Excludes animal-derived ingredients, silicones, SLS/SLES, parabens, and phthalates
• 95% naturally derived per ISO 16128 (plants, minerals, water)
• Vegan formulation and cruelty-free credentials

Who is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is for people with fine to medium thinning hair who want a gentle, clarifying start to a targeted four-step hair-thickening routine. It suits normal to oily scalps and anyone seeking a cleaner, plant-forward formula to reduce breakage when used with the rest of the Invati system.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.