Aveda Men Pure-Formance Thickening Paste — 2.5 fl oz, pliable hold & natural finish for fuller-looking hair

This styling paste combines botanical ingredients, led by amla, to help hair appear fuller from root to tip without stiff or shiny buildup. Formulated to be 91% naturally derived, it was created as part of Aveda's Men Pure-Formance line to meet men's everyday styling needs. The lightweight, workable texture gives control for many styles and rinses out easily, making it useful for textured, messy, classic, and structured looks.

How does this paste build thicker-looking hair?

The paste works by coating and separating individual strands so each hair looks fuller and has more body. Amla, a botanical ingredient in the formula, is chosen for its hair‑thickening properties and helps create visible volume without weighing hair down. Because the product provides texture and separation, it enhances the perception of density across the scalp.

• Botanical amla helps plump and thicken each hair strand.
• Formulation lifts and coats hairs for added body and definition.
• Lightweight paste avoids heavy residue that can flatten style.

What type of hold and finish can I expect?

Expect a versatile, pliable hold that lets you reshape hair throughout the day without a crunchy feel. The finish reads natural—not overly glossy or matte—so hair looks like your own with subtle texture. It works for short to medium lengths and adapts to both casual and refined styling.

• Pliable hold: reshapeable without stiffness.
• Natural finish: neither oily nor overly matte.
• Suitable for textured, tousled, or tailored hairstyles.

How do I apply the thickening paste for best results?

Warm a small amount between your palms until it softens, then distribute evenly through damp or dry hair. For more lift at the roots, apply to the base and tousle with fingers or a vent brush. Add a little more product to ends for definition and separation without bulk.

• Start with a pea‑sized amount; increase gradually.
• Use on damp hair for a softer look, on dry hair for texture.
• Layer lightly to avoid build‑up or heaviness.

Is this paste suited to my hair care routine and values?

The paste pairs well with Aveda Men Pure‑Formance shampoo and conditioner for a consistent grooming system that emphasizes natural ingredients. Aveda formulates the paste without animal‑derived ingredients, mineral oil, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors. It is also vegan, Leaping Bunny approved, and produced under Aveda’s sustainability commitments.

• Compatible with the Aveda Men Pure‑Formance range.
• Free from many common synthetic and animal‑derived ingredients.
• 91% naturally derived formulation per ISO 16128.

Who is this for? This paste is intended for anyone looking to create fuller, thicker-looking hair with a flexible hold—men with fine to medium hair who want everyday volume, texture, or controlled separation will benefit most. It’s also a good match for shoppers who prefer products formulated largely from plant-derived ingredients and who want a styling product that integrates with a mindful, sustainably focused grooming routine.

Ingredients

Ingredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.