BRITA Large 10-Cup Water Filter Pitcher — Clear with BritaPlus Filter, NSF Certified, Reduces Chlorine & Metals

The BRITA Large 10-Cup Water Filter Pitcher with a BritaPlus filter delivers filtered tap water that reduces twice as many contaminants as BRITA's Standard filter while keeping beneficial minerals for balanced, great-tasting water.

Enjoy cleaner, better-tasting water straight from your refrigerator door with this 10-cup BRITA pitcher and the high-density BritaPlus cartridge. Certified to NSF/ANSI standards, the BritaPlus filter targets chlorine taste and odor plus metals such as mercury, cadmium, copper and zinc, while helping retain naturally occurring minerals. The pitcher is BPA-free, fits most fridge doors, and features an easy-fill lid and a SmartLight filter change indicator so you know when to swap cartridges—about every 40 gallons or two months under typical use.

How does this pitcher improve everyday drinking water?

The BritaPlus high-density filter captures a broader range of contaminants compared with BRITA's Standard filter, focusing on items that affect taste and certain heavy metals. By reducing those substances while retaining minerals, it aims to deliver a cleaner flavor without stripping water of its natural electrolytes. The unit is designed for regular household use and connects easily to daily routines.

• Reduces chlorine taste and odor for fresher flavor.
• Targets mercury, cadmium, copper and zinc for improved clarity.
• Helps retain beneficial minerals and electrolytes for balanced taste.
• WQA NSF/ANSI certified to recognized filtration standards.

What makes the BritaPlus filter different from the Standard filter?

BritaPlus uses a higher-density media formulation that traps twice as many contaminants as the Standard BRITA filter. The upgraded structure increases reduction of metals and taste-affecting substances while maintaining flow rate suitable for everyday pitcher use. It’s compatible with most BRITA pitchers and dispensers (except Stream) so upgrading is simple.

• High-density filtration for 2x contaminant reduction versus Standard.*
• Designed for pitcher compatibility—easy drop-in replacement.
• Replace approximately every 40 gallons (about 2 months) for best performance.
• One filter can replace up to 300 single-use 16.9 oz plastic bottles.

How do I use and maintain the pitcher for reliable results?

Using the pitcher is straightforward: fill through the easy-fill lid, let water pass through the BritaPlus filter, and store the pitcher in your fridge door or on a counter. The SmartLight indicator tracks your filter life and signals when it’s time to replace the cartridge, helping maintain consistent filtration performance. Routine replacement and using potable water only ensure the pitcher continues to deliver expected results.

• Fill via the top-mounted easy-fill lid for spill-free refills.
• SmartLight reminds you to change the filter every ~40 gallons or 2 months.
• Pitcher dimensions fit most refrigerator doors for convenient chilling.
• Replace filters regularly to sustain contaminant reduction levels.

Will this pitcher reduce single-use plastic waste and save money?

Yes—each BritaPlus filter can replace up to 300 single-use 16.9 oz plastic bottles, lowering plastic waste and reducing the cost of bottled water over time. Using a refillable pitcher plus replacement filters is a common, more sustainable alternative to buying packaged water. Savings vary by household consumption but are typically realized quickly when replacing frequent bottled water purchases.

• One filter replaces up to 300 standard single-use plastic bottles.
• Lower long-term spending versus regular bottled water purchases.
• Compact design supports everyday reuse and fridge storage.

Who is this for: The BRITA Large 10-Cup Water Filter Pitcher with BritaPlus filter is made for households or individuals who want a simple, certified pitcher system that improves taste, reduces select contaminants and metals, and helps cut single-use plastic. It’s ideal for fridge-door storage, routine kitchen use, and anyone seeking an accessible upgrade from standard pitcher filters without changing plumbing or installing complex equipment. For use with potable water only; specific substances reduced may vary with local water chemistry.