Davines medium-hold pliable paste — 75 ml flexible styling, natural shine and reworkable texture

Davines This Is A Medium Hold Pliable Paste is a flexible styling paste that gives controlled medium hold while preserving natural shine and hair movement.

Designed for everyday shaping and texture, this pliable paste blends a medium level of control with easy reworkability so styles stay defined without feeling stiff or sticky. Formulated in Parma, Italy, by Davines, it aims to deliver polished definition and natural finish for short to medium hair lengths, while being simple to wash out when you’re ready to change your look.

How will this paste change my daily styling routine?

Use a small amount on towel-dried hair for structured shape that remains flexible through the day, or warm it between your palms and apply to dry hair for targeted texture and separation. The paste allows quick reshaping without adding residue or crunch.

• Apply a pea- to nickel-sized amount depending on hair density.
• Work through roots to ends for overall control, or focus on tips for piecey texture.
• Easily reworkable with your fingers, no need to rewash after minor adjustments.

What hair types and styles suit this product best?

This medium-hold pliable paste works particularly well on short to medium hair, layered cuts, and styles that require separation or light definition. It’s ideal for textured crops, tousled looks, or softly defined pompadours where movement is important.

• Fine to medium hair seeking light-to-medium control without weight.
• Medium-thick hair for added separation and definition.
• Not intended as a heavy-duty sculpting product for very coarse or extremely long hair.

How do I apply and remove the paste for best results?

Warm a small amount between your hands to soften and distribute the product evenly before applying to hair. For removal, shampoo normally—formula rinses cleanly without leaving sticky buildup, making it simple to switch styles daily.

• Start with less product and build as needed to avoid over-application.
• Use on damp hair for shape-setting, on dry hair for defined texture.
• Wash out with your regular shampoo; product is designed for easy removal.

Which styling benefits can I expect without compromising natural look?

The paste delivers medium hold with flexible workability, maintaining natural shine and movement rather than creating a rigid finish. It’s formulated to avoid stickiness and heavy residue, so hair feels touchable and looks effortless.

• Medium hold that lets hair move naturally while holding shape.
• Flexible texture for reworking and restyling throughout the day.
• Leaves hair with natural-looking sheen, not a greasy or matte mask.

Who is this for: Davines This Is A Medium Hold Pliable Paste is for anyone seeking everyday versatility in styling—people with short to medium-length cuts, layered styles, or anyone who wants defined texture without stiffness. It’s well suited to users who prefer products crafted with an emphasis on quality and a balanced beauty approach from a brand known for sustainable production in Italy.

Ingredients

AQUA / WATER / EAU, PROPYLENE GLYCOL, VP/VA COPOLYMER, ISOHEXADECANE, CERESIN, HYDROGENATED CASTOR OIL, CETEARETH-20, OLETH -5, CETEARETH-2, RICINUS COMMUNIS SEED OIL / RICINUS COMMUNIS (CASTOR) SEED OIL, VINYL CAPROLACTAM/VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PARFUM / FRAGRANCE, POLYACRYLAMIDE, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, C13-14 ISOPARAFFIN, PEG-45M, PPG-15 STEARYL ETHER, CAPRYLHYDROXAMIC ACID, LAURETH-7, GLYCERIN, COPERNICIA CERIFERA CERA / COPERNICIA CERIFERA (CARNAUBA) WAX / CIRE DE CARNAUBA, LINALOOL, LIMONENE, CITRIC ACID, SILICA.