Davines NOUNOU Shampoo Nourish & Strength — For Color-Treated, Brittle Hair, Moisturizing

Davines NOUNOU Shampoo is a rich, nourishing cleanser formulated to restore softness and resilience to color-treated or chemically processed brittle hair.

Designed in Parma, Italy, this full-bodied shampoo gently cleanses while delivering concentrated hydration and replenishment to weakened strands. Infused with the Fiaschetto Tomato extract and crafted with Davines' sustainable philosophy, NOUNOU targets hair that has lost moisture and elasticity from coloring, bleaching, or chemical services. The formula produces a creamy lather that detangles and leaves hair touchably soft without weighing it down.

How does NOUNOU Shampoo help chemically treated hair?

NOUNOU Shampoo focuses on restoring moisture and improving manageability for hair that has been altered by dyeing, perming, or straightening. It reintroduces lipids and softness to the hair fiber, helping reduce brittleness and visible dryness after processing.

• Fiaschetto Tomato extract for nutrient-rich conditioning
• Creamy, full-bodied texture that detangles while cleansing
• Mild surfactants that remove impurities without stripping color

Will it make my hair feel heavy or greasy?

NOUNOU is formulated to deliver deep nourishment without an overly oily finish. The balance of conditioning agents and a non-greasy emollient profile keeps hair soft and pliable while preserving movement and body.

• Medium-weight emollients that absorb into the strand
• Rinseable formulation that avoids residue buildup
• Suitable for daily or regular use depending on hair porosity

How should I use NOUNOU Shampoo for the best results?

Apply to wet hair, massage into the scalp and lengths until a rich lather forms, then rinse thoroughly. Repeat if hair is very porous or heavily processed, and follow with the NOUNOU Conditioner or Mask for deeper restoration.

• Use a coin-sized amount for short hair, increase for longer lengths
• Focus first on the scalp, then distribute through mid-lengths and ends
• Pair with the rest of the NOUNOU range for targeted care

Does this product follow Davines' sustainability values?

Yes—Davines produces NOUNOU with a commitment to environmentally conscious practices and ingredient traceability. Packaging and formulation choices reflect the brand’s effort to minimize environmental impact while delivering salon-grade performance.

• Made in Parma with ingredient transparency
• Packaging designed for reduced waste and responsible sourcing
• Formulation avoids unnecessary fillers and harsh additives

Who is this for: NOUNOU Shampoo is ideal for people with color-treated, highlighted, bleached, or chemically processed hair seeking to recover lost moisture, reduce brittleness, and restore a soft, manageable finish. If hair feels dry, rough, or fragile after salon treatments, this shampoo provides targeted cleansing and nourishment as part of a restorative haircare routine.

• Features: Gently cleanses; this product is non-sealed; nourishes processed hair; restores moisture to dry hair; replenishes and helps heal damaged hair.

Ingredients

Mixture of biodegradable surface - softness and silkiness Phenethyl Benzoate - stronger polishing effect Tomato Fiaschetto Guaceto - has remarkable toning and nourishing product with Zero Impact® with Tomato Fiaschetto Torre Guaceto from Slow Food Presidium of Brindisi, Puglia