Goldie Locks Ultra Hydrating Shampoo — Sulfate-Free Moisturizing Shampoo, 8.45 fl oz, Protein-Free for Color & Extensions

Goldie Locks Ultra Hydrating Shampoo is a sulfate-free, protein-free moisturizing cleanser that gently removes buildup while restoring softness, shine, and manageability for all hair types, including color-treated hair and extensions.

Refined packaging, the same rich formula you’ve trusted: this shampoo combines biotin, ginseng, marula oil and white truffle with a Tropical Citrus scent to hydrate, reduce frizz and enhance bounce without harsh sulfates or proteins. It’s designed to be safe for sensitive routines—free of parabens, DMDM hydantoin, phthalates, gluten, and cruelty—so you get a nourishing clean that preserves color and extension integrity.

How does this shampoo hydrate without weighing hair down?

The formula uses lightweight emollients like marula oil and white truffle to deliver shine and softness without heavy residues. Because it’s sulfate-free, it cleanses without stripping natural oils, helping hair retain moisture and movement.

• Marula oil for non-greasy softness and luminous shine
• White truffle extract to smooth and enhance surface texture
• Sulfate-free surfactants that remove buildup without over-drying
• Protein-free formulation to avoid stiffness on chemically treated hair

Will this work on color-treated hair and extensions?

Yes—this shampoo is formulated to be gentle on both color-treated hair and extensions by avoiding harsh sulfates and proteins that can strip dye or alter extension bonds. It supports color longevity while maintaining extension texture and shine.

• Free of sulfates and parabens to minimize color fade
• Protein-free to protect bonded or sewn extensions from stiffness
• pH-friendly cleansing that helps preserve hair treatments
• Safe for routine use on color and extensions when used as directed

How does Goldie Locks help with strength and manageability?

Biotin and ginseng in the formula work together to support the appearance of fuller, more resilient hair and improved elasticity. Regular use helps reduce breakage from tangling and friction, making daily styling easier.

• Biotin supports stronger-looking strands and fuller appearance
• Ginseng promotes elasticity and lively movement
• Frizz-control ingredients smooth the cuticle for easier detangling
• Lightweight moisture reduces stiffness and improves comb-through

What does it smell like and how does that affect daily use?

The Tropical Citrus scent blends bright citrus top notes with vanilla bean warmth for a refreshing, uplifting shower experience. The fragrance is balanced to leave hair smelling clean and refreshed without overpowering delicate perfumes.

• Citrus top notes for an energizing, clean scent
• Vanilla bean provides soft, lingering warmth
• Formulated to complement salons and everyday routines
• Subtle enough to layer with styling products or perfumes

Who is this for: Goldie Locks Ultra Hydrating Shampoo is aimed at anyone seeking a nourishing, everyday-cleansing shampoo that’s gentle on color-treated hair, extensions, and sensitive scalps. Ideal for those who want improved softness, shine and manageability without sulfates, parabens or protein loading—perfect for busy people who need a reliable, cruelty-free formula that supports healthy-looking hair and easy styling.

Ingredients

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Laureth-6 Carboxylic Acid, Fragrance/Parfum, Amodimethicone, Cocamide MIPA, Silicone Quaternium-8, Cinnamidopropyltrimonium Chloride, Glycol Distearate, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Vanilla Planifolia Fruit Extract, Sclerocarya Birrea Seed Oil, Panax Ginseng Root Extract, Rosa Damascena Flower Water, Tuber Aestivum Extract, Biotin, Cetrimonium Chloride, Trideceth-12, Panthenol, Glycereth-26, Octyldodeceth-20, Polyquaternium-10, Glycerin, Sodium PCA, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Coconut Acid, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Limonene, Linalool, Citral, Methylchloroisothiazolinone, Methylisothiazolinone