John Frieda Violet Crush Purple Shampoo & Conditioner Set, 2-Pack — Cool-Toning Neutralizer with Hydrating Provitamin B5

John Frieda Violet Crush Purple Shampoo & Conditioner Set is a two-step violet-pigment system that reduces brassy yellow and orange tones to reveal cooler, brighter blonde hair.

If your blonde is drifting toward warm, brassy shades, this duo is formulated to correct and refresh at home without a salon visit. The shampoo contains crushed violet pigments to counteract unwanted yellow and orange hues while cleansing gently, and the conditioner adds provitamin B5 to hydrate and soften strands. Both bottles are designed for regular use until you reach your preferred coolness, and then for maintenance when needed.

How quickly will I see cooler blonde results?

Many users notice a reduction in brass after the first application, with progressively cooler tone control when used consistently. Results depend on your starting shade and how long you leave the product on.

• Shampoo: lather, leave for one minute, then rinse for immediate neutralizing.
• Conditioner: apply root to tip after shampoo, rinse for smoother, toned hair.
• Daily use until desired shade, then alternate with regular shampoo to maintain.
• Stronger brass may need several consecutive uses for full correction.

Will this set dry out or damage my hair?

The formula is made to cleanse without stripping essential moisture and the conditioner replenishes hydration with provitamin B5. Ingredients avoid harsh additives linked to drying, making the pair suitable for regular use.

• Shampoo cleanses without removing needed oils.
• Conditioner restores moisture and improves manageability.
• Free of peroxide, ammonia, parabens, and phthalates.
• Conditioner also formulated without SLS/SLES sulfates to reduce harshness.

Is the Violet Crush set safe for all types of blonde hair?

Yes — the set is intended for natural blonde, color-treated, and platinum shades. It targets warm brassy pigments rather than altering your underlying color chemistry.

• Works on natural, highlighted, and chemically lightened hair.
• Suitable for daily short-term correction or occasional maintenance.
• Rinse hands immediately after use to avoid temporary staining.
• Follow with regular care routine once desired tone is reached.

How should I use the shampoo and conditioner for best results?

Use the shampoo first to neutralize warmth, then follow with the conditioner to moisturize and lock in a cooler tone. Adjust frequency based on how cool you want your blonde to remain.

• Wet hair thoroughly, massage shampoo in, and leave for one minute before rinsing.
• Apply conditioner from roots to ends, smooth through, then rinse well.
• Use daily until you reach the tone you like; afterwards, alternate with regular shampoo.
• Store bottles upright; containers use 50% post-consumer recycled material.

Who is this for? This set is aimed at anyone with blonde hair—natural, highlighted, or platinum—seeking an at-home way to neutralize brassy yellow and orange tones while preserving moisture and manageability. It's a practical option for people who want salon-like toning without peroxide or ammonia, and for those who prefer formulas without parabens, phthalates, and sulfates (in the conditioner). Ideal for shoppers who want visible toning fast, plus a conditioner that restores softness and shine.

Ingredients

See packaging for ingredient details