KEVIN.MURPHY Plumping.Wash densifying shampoo — 8.4 fl oz, sulfate- and paraben-free for fine or thinning hair

KEVIN.MURPHY PLUMPING.WASH is a densifying, daily-use shampoo that boosts hair thickness and body for fine or aging hair without parabens or sulfates.

Designed to add visible fullness from roots to ends, PLUMPING.WASH blends botanical extracts with rice-derived proteins to nourish and expand the hair shaft while soothing the scalp. Use it as the cleansing first step in the THICKENING routine and follow with PLUMPING.RINSE for a coordinated approach to fuller-looking hair. The formula balances hair-strengthening ingredients with gentle surfactants so it can be incorporated into everyday care.

How does PLUMPING.WASH add volume to fine hair?

The shampoo contains rice bran and rice amino acids that help condition and slightly thicken the hair fiber, creating the appearance of more body. Botanical extracts support scalp health, which contributes to improved strand resilience and lift at the root.

• Rice bran and rice amino acids to thicken and smooth each strand
• Ginger root and nettle extracts to soothe and invigorate the scalp
• Light conditioning agents that avoid weighing down fine hair

Will this gentle formula suit daily washing?

Yes — PLUMPING.WASH is formulated without parabens and sulfates and uses milder cleansing agents appropriate for regular use. It cleans away residue while leaving hair manageable and ready for styling.

• Sulfate- and paraben-free formulation safe for frequent use
• Removes excess oil and product buildup without aggressive stripping
• Prepares hair for follow-up thickening conditioner for best results

Which ingredients help strengthen thinning or aging hair?

Key active ingredients work together to support thicker-looking hair: rice-derived proteins for strand fortification and plant extracts to nurture the scalp environment. Together they improve texture and reduce limpness.

• Rice amino acids — to add body and create a fuller visual texture
• Ginger root — supports circulation and scalp freshness
• Nettle extract — rich in minerals to help maintain healthy-looking strands

How do I use PLUMPING.WASH for best outcomes?

Apply to wet hair, lather, then rinse and repeat if desired for a thorough cleanse. For a full thickening regimen, follow with PLUMPING.RINSE; finish with styling products aimed at adding lift or hold.

• Wet hair thoroughly before applying a small amount of shampoo
• Massage into scalp to activate botanical extracts and distribute product
• Rinse well and pair with PLUMPING.RINSE for enhanced volume

Who is this for: PLUMPING.WASH is ideal for people with fine, limp, or thinning hair who want smoother, fuller-looking locks without heavy occlusive ingredients. It suits daily washers and anyone seeking a salon-quality densifying shampoo that fits into a simple at-home routine—especially those following the KEVIN.MURPHY THICKENING system.

• Features: Hair thickening shampoo designed to add density and body
• Strength & vitality: Nourishes fine and aging hair for stronger-looking strands
• Botanical care: Ginger root and nettle extracts soothe and refresh the scalp
• Clean formula: Paraben- and sulfate-free, formulated for daily use
• Brand promise: KEVIN.MURPHY aims for high-performance styling with environmental consideration

Ingredients

INGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,