Madison Reed Permanent Hair Color Kit — 5.5NNN Modena Dark Brown, 100% Gray Coverage, Ammonia & PPD-Free

Madison Reed Radiant Hair Color Kit in 5.5NNN Modena Brown gives salon-grade, permanent color with 100% gray coverage while skipping harsh additives like ammonia and PPD.

This single-pack permanent hair color from Madison Reed is formulated to hide resistant grays and refresh all-over color with warm golden undertones. The Smart 8-Free formula swaps out common harsh chemicals for a blend enriched with keratin, argan oil, and ginseng root extract so hair feels softer and shinier after color. The kit mirrors the professional formula used in Madison Reed Hair Color Bars, and includes everything needed for an at-home application: Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and instructions.

How does this shade perform on stubborn gray roots?

5.5NNN Modena Brown is specifically tuned with extra pigment to tackle the most resistant grays, offering maximum coverage where lighter box dyes can fail. Expect uniform saturation at roots and an even finish across previously colored or natural hair when you follow the timing guide.

• Formulated with amplified pigment for tough gray coverage
• Recommended for mostly gray roots and hard-to-cover strands
• Use within two shades of your natural color for best results
• Includes step-by-step directions to ensure even application

What makes the Smart 8-Free formula different?

This product avoids eight common ingredients—ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide—reducing exposure to certain harsh chemicals while still delivering long-lasting permanent color. The replacement chemistry is designed for effective lift and deposit without the odor and aggressiveness of traditional box dyes.

• Ammonia-free alternatives for gentler processing
• PPD-free pigments formulated for lasting color
• Dermatologist-tested and Leaping Bunny cruelty-free certification
• Salon-grade performance used in Madison Reed salons

Will this kit condition hair or damage it?

The Radiant system blends conditioning actives—keratin, argan oil, and ginseng root extract—so hair looks and feels smoother and more manageable post-color. While permanent color alters hair structure to deposit pigment, these ingredients help protect and replenish moisture during and after processing.

• Keratin helps reinforce hair strength and surface texture
• Argan oil adds shine and helps reduce dryness
• Ginseng root extract supports a healthy-feeling finish
• Follow the included aftercare guidance to maintain color vibrancy

How should I use this for best, longest-lasting results?

For optimal coverage and longevity, choose a shade within two levels of your natural color and time processing per the instruction booklet. Most customers recolor every 4–6 weeks for root maintenance; using color-safe shampoos and conditioners will extend vibrancy between appointments.

• Apply to dry, unwashed hair unless directions advise otherwise
• Perform a patch and strand test before full application
• Rinse and use recommended conditioning steps after coloring
• Retouch roots every 4–6 weeks for consistent coverage

Who is this for? This Madison Reed Radiant Hair Color Kit in 5.5NNN Modena Brown is aimed at people seeking a warm dark-brown shade that reliably conceals stubborn gray, prefers formulations free of ammonia and PPD, and wants salon-caliber permanent color at home. It suits those who value added conditioning ingredients and cruelty-free testing, and who will follow shade-selection guidance to stay within two shades of their natural color for the best outcome.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, ETHANOLAMINE, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, COCAMIDOPROPYL BETAINE, 2-METHYLRESORCINOL, POLYQUATERNIUM- 6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, ASCORBIC ACID, DISODIUM EDTA, SODIUM SULFITE, SODIUM HYDROSULFITE, XANTHAN GUM, BUTYLENE GLYCOL, P-AMINOPHENOL, M-AMINOPHENOL, P-METHYLAMINOPHENOL SULFATE, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.