NYX PROFESSIONAL MAKEUP Plump Right Back plumping serum & primer — Hyaluronic Acid hydrating, lightweight long-wear base

This dual-action product combines the smoothing, moisture-binding benefits of a serum with the tacky, long-wear grip of a primer to help makeup apply evenly and stay put. Formulated vegan and cruelty-free, it blends hyaluronic acid with vitamin E, pro‑vitamin B5, magnesium, and potassium to hydrate, soften texture, and deliver an instant plumped appearance without leaving an oily finish. Use it under foundation, alone for a fresh skin look, or as a skin prep step before any face product.

How does Plump Right Back improve foundation wear?

Plump Right Back creates a slightly tacky, hydrated base that helps liquid and cream foundations adhere better and avoid sliding or separating over the day. The serum-primer texture absorbs quickly, evening out fine texture and improving the surface for smoother application.

• Provides a grip layer so foundation lasts longer
• Smooths fine lines for even product distribution
• Lightweight feel avoids heaviness under makeup

What ingredients make it plumping and hydrating?

The formula centers on hyaluronic acid, a humectant that draws and holds moisture, giving skin an instantly fuller look. Complementing this are vitamin E and pro‑vitamin B5 for skin-conditioning, plus magnesium and potassium to help refresh and energize the skin’s surface.

• Hyaluronic acid: attracts and retains hydration for plumpness
• Vitamin E and pro‑vitamin B5: smooth and moisturize
• Magnesium & potassium: electrolyte support for a refreshed look

Can I use it with other skincare or on bare skin?

Yes — it works well both as a standalone serum for a dewy, hydrated finish and as a primer layered under foundation, powders, or cream products. Allow a few seconds for it to absorb before applying color products to get the best longevity and a smooth application surface.

• Use alone for a natural, hydrated glow
• Apply under foundation after moisturizer for longer wear
• Layer under creams, liquids, or powders without pilling

How does this product fit into a cruelty-free beauty routine?

NYX PROFESSIONAL MAKEUP formulates this primer-serum without animal testing and with vegan-friendly ingredients, aligning with cruelty-free beauty standards. It’s a versatile base product that complements a full face routine from color correction to setting sprays.

• PETA-recognized cruelty-free brand
• Vegan-friendly formulation
• Pairs with NYX foundations, concealers, and finishing powders

Who is this for: Plump Right Back is designed for anyone who wants smoother makeup application, added hydration, and a naturally plumped look without extra oiliness. It’s ideal for dry to combination skin types seeking longer wear from their foundations, makeup artists who need a reliable grip primer, and beauty shoppers who prefer vegan, cruelty-free options. Use it as a daily serum, a primer before events, or a skin-refreshing step whenever makeup longevity and a hydrated finish matter.

Ingredients

2050488 - Ingredients: Aqua / Water / Eau, Glycerin, Peg-150 Distearate, Butylene Glycol, Pvp, Opuntia Ficus-Indica Stem Extract, Potassium Pca, Carbomer, Sodium Hyaluronate, Tromethamine, Magnesium Pca, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Tocopherol, Ascorbyl Palmitate, Potassium Sorbate, Phenoxyethanol, Parfum / Fragrance, Limonene, Benzyl Alcohol, Benzyl Salicylate Fil D277316/1