Paul Mitchell Platinum Blonde Violet Shampoo 300 ml — Neutralizes Brass & Hydrates

Paul Mitchell Platinum Blonde Violet Shampoo is a violet-toned cleanser that neutralizes unwanted brass and refreshes light to medium blonde, silver, gray, or white hair while adding moisture and softness.

This professional-grade purple shampoo from Paul Mitchell is formulated to reduce warm, brassy undertones and revive cool, bright shades without over-drying. Gentle enough for regular use, the color-enhancing formula deposits violet pigments to counteract yellow and orange tones, and conditioning agents help maintain softness and manageability. The product arrives in more recyclable packaging made with post-consumer recycled materials as part of the brand’s sustainability efforts.

How does this shampoo remove brass without stripping moisture?

The violet tint in the formula deposits tiny color-correcting pigments that neutralize yellow and orange hues. At the same time, hydrating ingredients lock in moisture so hair stays soft and manageable rather than brittle.

• Violet pigments cancel warm tones for a cooler, brighter look
• Conditioning agents add hydration to prevent dryness
• Gentle surfactants cleanse without overstripping natural oils

How often should I use it to maintain my blonde or gray shade?

Frequency depends on your hair’s porosity and how quickly brass develops. Many users apply it once a week for maintenance and increase to 2–3 times weekly for stronger toning; reduce use if the shade becomes too cool.

• Start with weekly use to assess toning effect
• Increase to 2–3 times weekly for pronounced brass
• Rinse thoroughly and follow with a conditioner if needed

Will this work on all blonde and gray shades?

It’s formulated specifically for light to medium blondes, silver, gray, and white hair, where yellow and orange brassy tones are common. It’s not intended for dark brunettes or heavily pigmented hair and performs best on porous, pre-lightened, or naturally pale bases.

• Best for light to medium blondes, silver, gray, and white hair
• Not optimal for deep brown or virgin dark hair tones
• Effective on highlighted, balayaged, or naturally pale hair

What else should I know about scent and sustainability?

The shampoo features a crisp cucumber-melon fragrance with gentle floral notes, providing a fresh salon scent without overpowering. Packaging uses post-consumer recycled materials for retail bottles and jars, reflecting Paul Mitchell’s move toward improved recyclability.

• Refreshing cucumber-melon scent with soft floral undertones
• Retail bottles and jars contain post-consumer recycled content
• Check local recycling rules for caps and pumps, which vary

Who is this for: Ideal for anyone with light to medium blonde, silver, gray, or white hair seeking to reduce brassy tones while preserving moisture and softness. It suits salon-goers and at-home users who want a professional-quality violet shampoo to brighten pale shades without harsh stripping. Not recommended for those with dark, unlightened hair or anyone seeking permanent color change; use as part of a regular color-care routine for best results.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol