Seventh Generation Concentrated Free & Clear Laundry Detergent, 2-Pack 40 oz — Fragrance & Dye Free, HE-Compatible Enzyme Power

Seventh Generation Concentrated Free & Clear Laundry Detergent is a hypoallergenic, plant-based liquid that removes common stains without dyes, fragrances, or artificial brighteners. This concentrated formula uses a triple-enzyme blend to tackle everyday messes while remaining gentle on skin and fabrics. The 40 oz bottle delivers approximately 53 medium loads thanks to reduced added water and high cleaning potency, making it a compact, lower-waste alternative to traditional detergent jugs. Certified USDA Biobased and EPA Safer Choice, the product is also Leaping Bunny certified and formulated without animal-derived ingredients.

How does this detergent remove tough stains without harsh additives?

The detergent relies on plant-derived enzymes—protease, amylase, and other targeted actives—that break down protein- and starch-based soils instead of masking them with fragrance or optical brighteners. These enzymes work at typical wash temperatures and are paired with a concentrated surfactant system to lift stains from fibers.

• Triple-enzyme action targets proteins (e.g., blood, eggs), starches (e.g., pasta sauce), and oily residues
• Concentrated surfactants lift soils efficiently so you use less detergent per load
• No dyes, fragrances, or optical brighteners reduce irritation risk for sensitive skin

Will it work in my HE washer and for how many loads?

This formula is compatible with both high-efficiency (HE) and standard machines. Because it’s concentrated, a 40 oz bottle is estimated to handle about 53 medium loads when measured per the suggested dosing, which helps reduce plastic and storage needs.

• Designed for HE and standard washers
• Approximate yield: 53 medium loads per 40 oz bottle
• Smaller, concentrated bottle reduces shipping weight and storage footprint

Is this safe for sensitive skin, baby clothes, and fabric longevity?

The detergent is dermatologist-tested and formulated without common irritants like dyes and synthetic fragrances, making it a gentle option for people with sensitive skin. Its enzyme-based stain removal is effective while being mild on fibers, suitable for repeat washing of baby garments, cloth diapers, and everyday wear.

• Dermatologist-tested, fragrance- and dye-free formulation
• Enzymes aid stain removal without aggressive alkalis or harsh solvents
• Helps preserve fabric integrity over multiple washes

What environmental and ethical credentials does this product carry?

Seventh Generation emphasizes plant-based ingredients and sustainable practices; this detergent holds EPA Safer Choice recognition and is USDA Biobased (96%). The Leaping Bunny seal confirms no animal testing, and the brand’s B Corporation status reflects broader social and environmental commitments.

• EPA Safer Choice certified for safer ingredient profiles
• USDA Biobased product (96%) indicates high renewable content
• Leaping Bunny certified and B Corporation member for ethical standards

Who is this for: Families, new parents, and anyone with sensitive skin who wants reliable stain removal from a concentrated, plant-forward liquid without scents or dyes. It suits households seeking an effective, compact detergent that performs in HE machines and aligns with greener, cruelty-free values.

Ingredients

Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative).

FAQ

Q: Can I use this in high-efficiency (HE) washers?

A: Yes. The formula is HE-compatible and designed to work efficiently with low-water machines.

Q: Is this safe for baby clothes and sensitive skin?

A: Yes. It is dermatologist-tested, fragrance- and dye-free, and formulated to be gentle on sensitive skin.