Tide Simply Clean & Fresh liquid laundry detergent — Berry Blossom, 138 loads, concentrated 173 fl oz, HE-compatible

Tide Simply Clean & Fresh Berry Blossom is a concentrated liquid laundry detergent that cleans tough everyday stains while leaving clothing with a bright red-berry floral scent.

This large 173 fl oz bottle delivers up to 138 loads of laundry with a formula designed to dissolve quickly, rinse clean, and work in both standard and high-efficiency washers. Built on the trusted performance of the Tide family, this product balances cleaning power and value: it targets dirt and odors, helps maintain fabric brightness, and is easy to measure and pour for busy households.

How will this detergent handle my heavily soiled everyday laundry?

Tide Simply Clean & Fresh uses a concentrated liquid formula that penetrates fibers to lift dirt and common stains in a single wash without leaving residue. It’s well suited for clothing, towels, bedding, and activewear when used as directed.

• 2X the power of baking soda detergent for improved stain lifting in standard top-load tests.
• Formulated to dissolve fast, reducing streaking and buildup even in large loads.
• Works in both cold and warm water cycles to remove grease and soil efficiently.

Can I use this in my high-efficiency (HE) washer and top-load machines?

Yes — the concentrated liquid is compatible with both HE and standard machines. It’s designed to deliver strong cleaning performance with low-sudsing action suited for HE cycles, while still being effective in top-loaders.

• Low-sudsing formula prevents overflow and ensures proper rinsing in HE machines.
• Clear dosing cap for easy measurement and consistent results across machine types.
• Effective in standard and high-efficiency washers without extra residue.

What scent profile can I expect and will it last on clothes?

Berry Blossom pairs bright red-berry notes with a light floral finish for a fresh, uplifting aroma. The scent is formulated to leave laundry smelling fresh without overpowering, making it suitable for everyday wear and household linens.

• Bright red-berry top notes balanced with a subtle floral base.
• Designed to leave clothes smelling clean and fresh after laundering.
• Appropriate for a variety of fabrics and daily-use garments.

How does this large 173 fl oz size deliver value for households?

The 173 fl oz jug contains up to 138 loads, reducing how often you need to repurchase and making it economical for families. The concentrated formulation also means less product per load compared with non-concentrated detergents.

• Up to 138 loads—fewer trips to the store and lower cost per wash.
• Large bottle with a built-in dosing cap for controlled pouring and less waste.
• Suitable replacement for bulky powders or strips when you want easy measuring.

Who is this for: Tide Simply Clean & Fresh Berry Blossom is aimed at households that want dependable, daily-use cleaning power in a single bottle—families, busy individuals, or anyone who prefers a large, value-oriented supply. It’s a practical choice if you need a detergent that works across machine types, handles routine soils, and leaves laundry with a pleasant berry-floral scent without complicated additives.

Ingredients

Cleaning Agents (Sodium And MEA C10-16 Alkylbenzenesulfonate, C10-16 Pareth, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, C10-16 Alkyldimethylamine Oxide), Stabilizers (Sodium Borate, Sodium Cumenesulfonate, Hydrogenated Castor Oil, Calcium Formate), Water Softener (Sodium And MEA Citrate), Enzymes (Subtilisin, Amylase Enzyme, Cellulase Enzyme), Cleaning Aids (Polyethyleneimine Alkoxylated, Tetrasodium Glutamate Diacetate), Process Aid (Sodium Formate), Whitening Agent (Alkoxylated Amine Substituted Triaryl Methane), Solvents/Solvants (Propylene Glycol, Alcohol, Ethanolamine), Preservative (Benzisothiazolinone), Colorants, Fragrances, Water