Tower 28 Swipe Serum Hydrating Concealer — Shade 2.0 Fair/Neutral Cool, 0.22 oz, hydrating medium-buildable coverage

Swipe Serum Hydrating Concealer by Tower 28 is a lightweight, serum-feel concealer that delivers medium-buildable coverage to blur dark circles, redness, and blemishes while hydrating sensitive skin.

Designed to blend the benefits of skincare with makeup performance, this 0.22 oz concealer uses hyaluronic acid and centella asiatica to hydrate and soothe while pigments coated in lysine help prevent flaking and support a smooth finish. Shade 2.0 (BU) is a light tone with neutral-cool undertones made to brighten and even skin without looking cakey or settling into fine lines.

How does Swipe Serum feel on dry or sensitive skin?

The formula glides on like a serum rather than a heavy cream, minimizing tugging and clinging to dry patches. Its lightweight base and hyaluronic acid deliver immediate hydration for a fresh, natural appearance.

• Non-comedogenic and dermatologist-minded for sensitive skin
• Contains hyaluronic acid to add moisture and plumpness
• Centella asiatica calms irritation and reduces visible redness
• Serum-like texture for easy blending without heaviness

What level of coverage and finish should I expect?

Swipe Serum offers medium, buildable coverage that can be layered for fuller concealment without feeling mask-like. The result is a natural, skin-like finish that blurs imperfections while maintaining a breathable look.

• Medium coverage that builds toward full where needed
• Natural finish that avoids a powdery or cakey appearance
• Pigments coated in lysine reduce flaking and improve skin texture
• Works well under powder like GetSet for extended wear

How do I apply Swipe Serum for best results?

Use the wand to swipe directly onto dark circles, discoloration, or spots, then blend with fingers, brush, or sponge. For longer wear, lightly set with a translucent powder and choose a shade one step lighter if you want added under-eye brightening.

• Apply directly from the applicator to target areas
• Blend out seamlessly with fingertip warmth or a damp sponge
• Set with GetSet Powder to extend longevity without dulling finish
• Use one shade lighter for extra under-eye illumination

What skincare-makeup benefits are built into the formula?

Beyond coverage, the concealer incorporates skin-friendly actives to support a healthier-looking eye area. Ingredients are chosen to hydrate, calm, and reduce the appearance of flaking so makeup sits more smoothly over time.

• Lysine-coated pigments for smoother application and less flaking
• Hyaluronic acid attracts and retains moisture in skin
• Centella asiatica helps soothe and visibly reduce redness
• Non-comedogenic formula suitable for blemish-prone complexions

Who is this for? Tower 28 Swipe Serum Hydrating Concealer is aimed at people who want effective, buildable coverage without sacrificing hydration—especially those with sensitive, dry, or combination skin who prefer makeup that reads like skin. If you need a concealer that brightens under eyes, camouflages spots, and works cooperatively with skincare, this shade 2.0 fair neutral-cool offers a light, neutral-cool option that blends easily into cool-toned complexions.