VIRTUE Full Volumizing Shampoo for Fine Hair, 8 fl oz — Sulfate-Free, Keratin-Infused Lift

This volumizing shampoo from VIRTUE uses a patented keratin protein to strengthen and plump individual strands while removing oil and build-up with a gentle, airy lather. Designed to be safe for color- and chemically-treated hair, the formula aims to create lasting body from root to tip while rinsing clean and preserving hair health.

How does this shampoo create noticeable volume?

VIRTUE Full Shampoo contains Alpha Keratin 60ku, a bioengineered protein that integrates with each fiber to improve thickness and resilience. The lightweight formula coats strands without adding heavy residue, so hair lifts at the roots and appears denser overall.

• Alpha Keratin 60ku helps build strand structure for fuller-looking hair.
• Weightless foaming action removes oil that flattens roots.
• Formulation avoids heavy silicones so body lasts after rinsing.

Will it strip color or damage treated hair?

This shampoo is crafted to be gentle on color- and chemically-treated hair: it cleans without harsh sulfates that can fade dye or dry processed strands. Continued use supports strand health because the keratin-derived protein works from the inside out to reinforce hair structure.

• Sulfate-free cleansing to minimize color fade.
• Free of parabens, phthalates, synthetic dyes — kinder to treated hair.
• Gluten-free and cruelty-free formulation for conscientious users.

What does it smell like and how does it feel to use?

The scent is a fresh citrus-floral blend with bright lemon notes, leafy green accents, white pear nuances and a touch of spearmint for a clean, uplifting finish. In the shower the shampoo produces a light, lacy foam that rinses away without leaving hair stiff or sticky.

• Refreshing citrus-floral fragrance with pear and spearmint highlights.
• Airy lather that rinses thoroughly and leaves no heavy film.
• Designed for a weightless texture that supports styling volume.

How should I use it to get the best results?

For maximum lift, apply to wet hair and focus the product at the roots and mid-lengths, then emulsify into a gentle lather and rinse thoroughly. Pairing with VIRTUE Full Conditioner can enhance manageability and help maintain the fuller feel between washes.

• Apply to wet hair, concentrate at roots and mid-lengths, lather gently.
• Rinse completely to avoid residue that can weigh hair down.
• Use with the matching conditioner for added detangling and thickness benefits.

Who is this for: Ideal for anyone with fine, limp, or thinning-looking hair seeking lightweight lift and improved strand density, including people with color-treated or chemically processed hair. VIRTUE Full Shampoo suits users who prefer sulfate-free, cruelty-free products and want a salon-backed formula that enhances body without sacrificing softness.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.