Clairol Professional BW2+ Extra Strength Powder Lightener — Vegan, Dedusted, Up to 9 Levels Lift

Clairol Professional BW2+ Extra Strength Powder Lightener is a dedusted, vegan lightening powder that lifts hair up to 9 levels for bright, even results in on‑ and off‑scalp applications.

Designed for salon professionals and skilled at‑home stylists, this extra strength powder lightener blends into a creamy, non‑pigmented paste that shows lift progression clearly during processing. Formulated with malic acid and free of animal‑derived ingredients, BW2+ works for all‑over bleaching, highlights, and balayage while remaining gentle enough for controlled on‑scalp use when mixed and applied correctly.

How much lift can I expect from BW2+ and how predictable is the result?

This formula provides up to nine levels of lift when used with the appropriate developer and timing, allowing you to reach very light blonde bases while minimizing unwanted warmth. Because the powder is non‑pigmented and mixes to a creamy consistency, you can monitor color change visually and stop processing at the desired level.

• Up to 9 levels of lift with correct developer strength and timing
• Non‑pigmented formula for clear visibility of lift
• Malic acid helps support controlled lightening

Can I use this product for on‑scalp applications, highlights, and balayage?

Yes — BW2+ is multi‑use for both on‑scalp and off‑scalp techniques when mixed and applied according to instructions. It’s suitable for full‑head lightening, foil highlights, and freehand balayage, offering a creamy texture that stays where you place it for precise results.

• Safe for professional on‑scalp application when used properly
• Works well in foils for controlled highlights
• Creamy, non‑runny mix ideal for freehand balayage placement

What makes BW2+ different from other lighteners for salon use?

Clairol Professional BW2+ combines a high‑lift capacity with a dedusted, easy‑to‑mix powder that gives visible lift cues and reduces airborne dust exposure during handling. The vegan formulation and consistent cream texture aim to simplify application and predictability across techniques.

• Dedusted powder reduces airborne particles while measuring
• Vegan, free of animal‑derived ingredients
• Consistent creamy mix for controlled placement and processing

How should I mix and monitor BW2+ for best results?

Follow the manufacturer’s recommended developer ratios and processing times for your chosen technique and hair type. Mix to a smooth, lump‑free cream, apply with even saturation, and check lift periodically to achieve the targeted level without overprocessing.

• Use correct developer strength based on desired lift and hair condition
• Stir to a creamy, non‑runny consistency before application
• Monitor lift visually and rinse when desired level is reached

Who is this product for? Clairol Professional BW2+ Extra Strength Powder Lightener is intended for licensed hair professionals and experienced at‑home colorists seeking a high‑lift, versatile lightener for full‑head bleaching, foil highlights, and balayage. It's a good choice when you need predictable, bright results with a creamy, easy‑to‑place texture and prefer formulations free of animal‑derived ingredients. Always perform a strand test and follow safety and timing guidelines before full application.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.