Tower 28 Swipe Serum Hydrating Concealer — 6.0 Medium/Light Neutral (0.22 oz) | Hydrating, Buildable Coverage

Tower 28 Swipe Serum Hydrating Concealer in 6.0 Medium/Light Neutral is a lightweight, serum-like concealer that delivers medium-to-buildable coverage to blur dark circles, redness, and blemishes while hydrating delicate skin.

This hybrid skincare-makeup formula combines the dewy glide of a serum with pigment power that evens tone without settling into fine lines or accentuating dry patches. Enriched with hyaluronic acid and centella asiatica, Swipe Serum is designed for sensitive and dry-prone skin types that want reliable camouflage plus soothing hydration. Shade 6.0 (IE) reads as a medium tone with light neutral undertones, making it suitable for many medium-light complexions seeking a natural finish.

How does Swipe Serum give coverage without feeling heavy?

Instead of relying on heavy waxes or thick fillers, this concealer uses serum-like emollients and finely milled pigments that distribute evenly for a natural look. The texture is cream-to-fluid, so it layers cleanly for increased opacity without caking.

• Medium-to-buildable coverage that conceals dark circles and discoloration
• Fluid, gliding formula that avoids a cakey finish
• Lysine-coated pigments for smoother pigment laydown
• Natural, skin-like finish that blends effortlessly

Will this work on sensitive or dry skin?

Yes — the formula includes hydrating and calming ingredients chosen to respect reactive or parched skin. It’s non-comedogenic and formulated to minimize irritation while supporting surface moisture.

• Hyaluronic acid provides lightweight hydration
• Centella asiatica soothes redness-prone areas
• Non-comedogenic and suitable for blemish-prone skin
• Glides without clinging to dry patches

How should I apply Swipe Serum for best results?

Use the built-in applicator to swipe directly on dark circles or spots, then blend with fingers, a brush, or sponge. For longer wear, set gently with a translucent powder; for under-eye brightening, try one shade lighter.

• Swipe onto target areas with applicator tip
• Blend outward with your preferred tool
• Set with a light dusting of GetSet Powder for extended hold
• Use a lighter shade to brighten the under-eye area

What makes the formula skin-friendly beyond coverage?

The pigments are coated with an amino acid (lysine) to help pigment adhere smoothly and reduce flakiness, while skin-supporting actives work beneath the surface. The result is makeup that visually corrects while contributing to a hydrated, comfortable skin feel.

• Lysine-coated pigments reduce texture cling and flaking
• Hydrators maintain a dewy, flexible finish
• Minimal pore-clogging ingredients to reduce breakouts
• Dermatologically inspired formulation for sensitive skin

Who this is for: Tower 28 Swipe Serum Hydrating Concealer in 6.0 Medium/Light Neutral suits anyone with medium-light skin tones seeking a fuss-free, skin-first concealer. It’s ideal for people with sensitive, dry, or blemish-prone skin who want medium, buildable coverage that looks like skin rather than heavy makeup. If you want an everyday concealer that hydrates, hides imperfections, and layers easily under powder or on its own, Swipe Serum was formulated with those needs in mind.