Aveda Control Paste Hair Pomade — 2.5 oz Matte Texture, Medium Pliable Hold for All Hair Types

Aveda Control Paste is a medium-hold pomade that sculpts high-texture, piecey looks with a smooth matte finish and a pliable feel.

Designed for dry styling, this 2.5-ounce pomade creates textured, undone, or refined styles without shine buildup. Formulated for all hair types, it layers easily and remains workable through the day. The scent profile is Aveda’s Pure-Fume blend of certified organic ylang ylang, clove, clary sage and other botanical essences. Aveda’s formula avoids animal-derived ingredients, silicones, mineral oil, sulfates (SLS/SLES), synthetic fragrances, parabens, phthalates, petrolatum, paraffin and formaldehyde donors.

How does Control Paste shape texture and hold?

Control Paste delivers a medium, pliable hold that keeps individual strands separated for a natural, textured appearance. It’s engineered to let you rework hair throughout the day without turning stiff or crunchy. The result is defined movement rather than a fixed helmet-like finish.

• Medium hold for flexible styling that can be re-shaped.
• Creates piecey separation and enhances texture without heavy residue.
• Matte finish keeps styles natural-looking, not glossy.
• Works on short to medium lengths and across hair types.

When and how should I apply the pomade for best results?

Control Paste is optimized for use on dry hair so the texture and matte effect read clearly. Emulsify a small amount between your palms, then use fingertips to work through targeted sections, building more product only where you need it. This approach prevents over-application and keeps weight minimal.

• Apply to dry hair for maximum texture and matte look.
• Start with a pea-sized amount; add incrementally as needed.
• Use fingertips to define pieces, create separation or tame flyaways.
• Rework during the day for refreshed definition.

What does the scent and formulation mean for sensitive users?

The fragrance is Aveda’s Pure-Fume blend made from certified organic plant essences like ylang ylang, clove and clary sage — a botanical aroma rather than a synthetic scent. The formulation avoids common irritants such as silicones, SLS/SLES, parabens, phthalates and synthetic fragrance, which may suit shoppers seeking cleaner, cruelty-free styling options.

• Pure-Fume botanical scent from organic flower and plant essences.
• Free from silicones, mineral oil, sulfates, and many synthetic additives.
• Vegan, Cruelty-Free (Leaping Bunny) and produced by a Certified B Corp.
• Still performative: designed to style without heavy film or greasiness.

How long will a 2.5-ounce jar last and how much should I use?

Longevity depends on frequency and amount per application; most users find a 2.5-ounce container lasts weeks to months with daily light use. Because the product is concentrated, small amounts go a long way — a pea- to dime-sized dab is sufficient for short to medium hair, while thicker or longer hair may require slightly more.

• Concentrated formula: little product per application.
• Pea-sized start for short styles; increase for thicker or longer hair.
• Regular daily use typically means a single jar lasts multiple weeks.
• Store at room temperature; reseal after use to preserve scent and texture.

Who is this for: Aveda Control Paste is suited to anyone wanting a natural-looking, matte textured style with medium, reworkable hold — from textured short cuts and layered medium lengths to any hair type that benefits from piecey separation. It’s particularly appealing to shoppers who prioritize botanical scents and cleaner, cruelty-free formulations while still expecting effective styling performance.

Ingredients

Ingredients: Water Aqua Eau, Caprylic/capric Triglyceride, Peg-25 Hydrogenated Castor Oil, Tribehenin, Hydrogenated Castor Oil, Ricinus Communis (castor) Seed Oil, Peg-6 Caprylic/capric Glycerides, Glycerin, Cetearyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Caprylyl Glycol, Sodium Gluconate, Bixa Orellana Seed Extract, Hydroxypropyl Guar, Polysorbate 80, Isopropyl Alcohol, Fragrance (parfum), Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Annatto (ci 75120) ILN99156 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.