tarte Shape Tape Concealer full-coverage cream — 12N Fair Neutral, soft-matte longwear (16hr) vegan & brightening

tarte Shape Tape Concealer in 12N delivers full-coverage, soft-matte concealment that brightens and smooths for up to 16 hours.

This full-size shade (12N Fair Neutral) is formulated to hide imperfections, even skin tone, and lift the under-eye appearance without creasing or caking. The formula combines high-coverage pigments with a blurring "tape" effect to minimize the look of fine lines and texture while natural-feeling but longwearing finish stays put through day-to-night wear. It’s vegan, cruelty-free, and made without common irritants like parabens and mineral oil.

How will this concealer perform for under-eye coverage?

Shape Tape is designed to disguise dark circles and visually brighten the under-eye area while resisting creases. A concentrated pigment load provides opacity in just a few strokes, and skin-conditioning butters help the concealer settle smoothly for a lifted look.

• High-pigment formula hides discoloration quickly
• Light-diffusing "tape" tech reduces appearance of fine lines
• Shea and mango butters hydrate to prevent cracking
• Non-caking finish stays crease-resistant for up to 12 hours

What is the finish and wear time I can expect during a busy day?

The finish is a natural soft matte that helps control shine without looking flat. Clinical testing supports extended wear, and the formulation is created to stay intact through regular daily activity, resisting settling and breakdown.

• Soft-matte look that reads natural in photos
• Clinically shown longwear up to 16 hours
• Water-resistant properties help maintain wear in humid conditions
• Doesn’t cake, making it suitable for long events or travel

How do I apply Shape Tape for best, crease-free results?

Use the jumbo speed-smoother applicator to place product precisely where you need coverage, then blend outward. A little goes a long way; build coverage gradually for the most natural outcome and set with a light powder if desired for extra longevity.

• Apply thin layers with the jumbo applicator for control
• Pat and blend with a brush, sponge, or fingertips
• Set under the eye with translucent powder to increase crease resistance
• Can be used on blemishes or to highlight and contour the face

What skin-friendly ingredients are included and what do they do?

Beyond coverage, the formula includes moisturizing butters and brightening botanical extracts that improve appearance while you wear the product. These components aim to reduce dryness and subtly correct darkness without heavy emollients that cause slippage.

• Shea butter and mango butter provide hydration and a smooth finish
• Licorice root extract helps visibly brighten and color-correct dark areas
• Free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten
• Dermatologist-tested and vegan/cruelty-free formulation

Who is this for: tarte Shape Tape Concealer 12N is ideal for anyone seeking opaque, longwearing under-eye and spot coverage with a soft-matte finish—particularly those who want a crease-resistant formula that brightens and smooths without heavy emollients. It suits fair-neutral skin tones looking for dependable coverage, wear that lasts through long days or events, and a vegan, cruelty-free option free from several common irritants.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, butylene glycol, methyl methacrylate crosspolymer, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, triethoxycaprylylsilane, phenoxyethanol, dimethicone/vinyl dimethicone crosspolymer, fragrance/parfum, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, butyrospermum parkii (shea) butter, mangifera indica (mango) seed butter, ulmus davidiana root extract, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, tocopherol, amyl cinnamal, benzyl salicylate, geraniol, hexyl cinnamal, hydroxycitronellal, limonene, linalool, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).