Tower 28 Swipe Serum Hydrating Concealer 7.0 Medium/Neutral — 0.22 oz, buildable coverage & hyaluronic hydration

Tower 28 Swipe Serum Hydrating Concealer in 7.0 Medium/Neutral is a lightweight, skin-loving concealer that glides on like a serum yet delivers medium to buildable coverage to camouflage dark circles, redness, and blemishes.

Designed for sensitive and dry-prone skin, this 0.22 oz formula blends skincare actives with color pigments to create a natural, smooth finish. Hyaluronic acid and centella asiatica hydrate and calm while lysine-coated pigments help the product sit evenly on skin. The shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, suitable for evening and spot-correcting many medium complexions.

How does Swipe Serum feel and apply on skin?

The texture is a fluid-creamy serum that spreads effortlessly without tugging or settling into fine lines. It gives immediate coverage that can be layered for more opacity while maintaining a lightweight, breathable finish.

• Glide-like applicator for precise swipes
• Blends smoothly with fingers, brush, or sponge
• Does not cake or cling to dry patches
• Natural skin-like finish suitable for everyday wear

Will this concealer work on sensitive or blemish-prone skin?

Yes — the formula was created with sensitive skin in mind, using calming and hydrating ingredients rather than harsh irritants. It’s non-comedogenic and lightweight, so it won’t exacerbate breakouts or irritation when used as directed.

• Hyaluronic acid provides hydration without heaviness
• Centella asiatica soothes redness and sensitivity
• Non-comedogenic for minimal pore congestion risk
• Suitable for dry, combination, and reactive skin types

How do the pigments and skincare actives in the concealer work together?

Pigments are coated with lysine, an amino-acid-based ingredient that helps the color lay down evenly and reduces the appearance of flaking. At the same time, hyaluronic acid draws moisture into the skin and centella helps calm inflammation, so the product both corrects and supports skin health.

• Lysine-coated pigments promote smooth, even coverage
• Skincare actives hydrate and reduce visible irritation
• Balances corrective color with nourishing ingredients
• Light-reflective finish keeps concealed areas looking natural

How should I apply Swipe Serum for best results?

Use the built-in applicator to place product directly where you need coverage, then blend gently. Set with a light dusting of powder for extended wear, or choose a shade one tone lighter to brighten under the eyes without masking skin texture.

• Swipe directly on dark circles, redness, or spots
• Blend with fingertip, brush, or sponge for seamless finish
• Set with a translucent powder for longer wear
• Use a lighter shade as an under-eye brightener if desired

This concealer is ideal for people who want coverage that behaves like skincare: those with sensitive, dry, or combination skin who dislike heavy, cakey concealers. It fits daily routines for minimalists who need quick, effective spot correction and for makeup lovers who layer products without sacrificing comfort. If you prefer formulas that merge active ingredients with reliable coverage and a skinlike finish, Tower 28 Swipe Serum Hydrating Concealer in 7.0 Medium/Neutral is formulated to meet those needs.